Date: Wednesday, April 27th, 2016, 08:03
Category: Apple Music, News
Even with Apple reporting lower Q2 revenue during its earnings call yesterday, the call signaling ts first revenue decline since 2003, there’s still some bright spots.
The company has announced that its Apple Music subscriber base has jumped to 13 million, up from 11 million in February.
This compares to about 30 million subscribers to leading competitor Spotify, although the service obviously had a multi-year headstart over Apple’s streaming service, which launched last June.
Apple may be looking to its Internet Services business divisions to support future revenue growth, especially as sales of its iOS devices showed waning growth yesterday. The company has been relying on a mixture of exclusive deals and celebrity advertising to promote its streaming music service. Apple is rumored to be producing some exclusive TV shows and movies as another medium for Apple Music promotion.
Stay tuned for additional details as they become available.