Date: Thursday, January 14th, 2010, 06:28
In spite of a lagging economy, Apple was able to keep its domestic market share above 7% in a 31% year-over-year comparison to 1.5 million units sold.
Per AppleInsider, Apple outpaced the rest of the U.S. PC market, which also grew an impressive 24% in year-over-year during the fourth quarter (the three-month period ending December), according to preliminary data released Wednesday by market research firm IDC. Apple’s sales were enough to keep its placement as the fifth-largest domestic PC maker, behind HP, Dell, Acer and Toshiba, respectively.
In total, Apple sold an estimated 5.6 million computers in the U.S. in during the 2009 calendar year, good for an overall 8% share. This was up slightly from the 5.2 million units and 7.9% share the company held in 2008, representing 8.2% year-over-year growth. Apple was the fourth-largest U.S. PC maker in all of 2009.
While Apple is growing, sales data shows that its slice of the market is not. That can be attributed to the booming market for low-end netbooks, which sell for a few hundred dollars and earn manufacturers razor-thin profit margins. By comparison, Apple’s believed to retain some of the highest margins in the industry, often hovering above 30%.
“Low-cost notebooks and mini-notebooks were the biggest contributors to the successful fourth quarter,” said David Daoud, research manager with IDC’s U.S. Quarterly PC tracker.
Overall PC growth during the fourth quarter was bolstered by the launch of Windows 7, which pushed the industry to a record quarter of 20.7 million units for the three-month period. IDC said that consumer confidence was a key factor in these advances, though business spending has lagged behind and is likely to take some more time to take hold.
“The U.S. market exploded in the 4th quarter driven by a series of factors contributing to the unexpected 24% year-on-year growth,” Daoud said. “First is the rubber-band effect and recovery from the year-ago quarter, which suffered from buyer contraction when the economic crisis was confirmed. Then vendors responded with new low price points to stimulate demand and face competition.”
Global sales were also strong, with the market seeing a 15.8% yearly gain. Overall, the fourth quarter of 2009 represented the first double-digit growth in PC shipments since the third quarter of 2008, IDC said.