The good news is that Apple Pay is starting to get some traction.
The bad news is that your organic produce still costs more than the human mind can actually perceive.
Per the cool cats at The Unofficial Apple Weblog, since going live in late October, Whole Foods has already processed over 150,000 Apple Pay transactions, this according to CIO Jason Buechel.
With that number in tow, Mike Dudas, formerly of Google, PayPal, and Braintree, did a bit of math and deduced that Apple Pay transactions at Whole Foods now represent nearly 1% of all purchases. Not too shabby given that Apple Pay only works on the iPhone 6 and that Apple Pay has only been operational for about 3 weeks now.
If you’ve started using Apple Pay during your day to day shopping, let us know what you’ve made of the experience so far in the comments.