Apple purchases Embark, appears to be adding transit functionality to Maps

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Date: Friday, August 23rd, 2013, 08:34
Category: Finance, News, Software

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Apple’s small-but-really-useful company shopping spree continues.

Per iMore and The Verge, Apple is now reported to have acquired another transit focused app, Embark. While the usual public statements apply, the transaction has reportedly been confirmed to former Wall Street Journal writer, Jessica Lessin:

“We don’t know how much Apple paid for the several-person team it acquired very recently. But we heard from people knowledgeable about the deal that the company plans to directly integrate Embark’s technology into Apple Maps.”

Apple is deeply committed to building out Maps, and a year after launch users are seeing a much-improved product already. But, transit information is one of the next big hurdles, and this acquisition along with the earlier one of HopStop is sure to have a big impact on the future of Maps.

As always, let us know what you make of this in the comments.

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