Apple releases plans for new San Francisco store

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Date: Tuesday, December 10th, 2013, 08:07
Category: Apple, News, Retail Store

apple_logoNot long ago, word went out that Apple was planning to move its downtown San Francisco location to a newly designed building two blocks away. The space they chose is across from the historical Union Square Park, and replaces the building that was formerly the Levi’s retail store. This move will be the first relocation of a high-profile Apple store in the 12 years since Apple began making its retail presence. Perhaps becoming one of the more public of Apple’s store constructions, concerns arose when plans for the new store indicated the removal of the fountain designed by noted artist Ruth Asawa and constructed in 1970. This, along with some other design elements, prompted a great deal of criticism. Around August of this year, the architects submitted design changes that retained the fountain (although it will be moved 10 feet) as well as changes to the building to make it less “massive” and jarring with the surrounding architecture. Now, according to ifo Apple Store, as part of a plan to gain city approval for its expanded San Francisco retail store design, Apple’s architects have submitted a package of renderings, photographs, architectural drawings and descriptions describing the construction in minute detail. In addition, the plans have been made public for all to see, an unprecedented move by Apple who usually keeps all building plans under wraps. You can check out a number of proposal renderings on ifo Apple Store’s site here and download the 127-page PDF of the complete building plans here.

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