Apple replies to changing prices in Russian marketplaces with increased app prices

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Date: Friday, December 19th, 2014, 09:35
Category: iOS, News, retail

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When in doubt in a fluctuating market, it never hurts to shore up the prices.

Per 9to5Mac, Apple on Friday informed developers that it is has changed the pricing of apps and In-App Purchases in the Russian App Store, following changes to exchange rates. The recent ruble-dollar rates have fluctuated so wildly in recent weeks that Apple has been forced to take the Russian Apple Online Store down completely, as it reviews pricing for its products.


Obviously, it is easier to adjust prices in the App Store so a complete takedown was unnecessary. A 99 cent app now costs 62 Rubles. This means that apps have increased in price by nearly 100% this year in Russia, roughly in line with foreign exchange rate changes. As of right now, the Russian Apple Online Store remains down.

Stay tuned for additional details as they become available.

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