Apple reports higher than expected demand for iPhone SE

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Date: Thursday, April 28th, 2016, 08:38
Category: iPhone, iPhone SE, News, retail


Well, at least the iPhone SE is selling well.

While Apple has yet to divulge official sales numbers for the new handset, company executives said that demand for the device was “very strong” and higher than expected during this week’s earnings call.

As such, Apple CEO Tim Cook said the company is working hard to meet demand and improve shipping times for the unit.

Cook offered the following statement.

“We’re thrilled with the response that we’ve seen on it. It is clear that there is a demand there even much beyond what we thought. That is really why we have the constraint that we have. Since its release, the iPhone SE has been in short supply despite reports of lackluster sales. For the past several weeks, new iPhone SE orders have listed expected delivery times of two to three weeks, suggesting Apple has not yet been able to meet demand for the device.”

The iPhone SE is priced at $399 for the 16 GB model and combines the external design of the iPhone 5s with components from later models such as the iPhone 6 and 6s in a 4-inch casing.

Positive news about the iPhone SE comes as Apple is reporting its first ever decline in iPhone sales and its first year-over-year decline in revenue in 13 years. During the quarter, Apple sold 51 million iPhones, down from 61 million in Q2 2015. Revenue was at $50.6 billion, down from $58 billion in the year-ago quarter.

Apple’s guidance for Q3 2016 suggests it expects the downward trend to continue, with the company forecasting expected revenue of $41-43 billion. In Q3 2015, Apple posted revenue of $49.6 billion.

Stay tuned for additional details as they become available.

Via MacRumors

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