Apple responds to customer feedback, drops prices on assorted USB-C adapters

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Date: Monday, November 7th, 2016, 05:40
Category: Hardware, MacBook Pro, News, retail, USB-C

Responding to customer demand, especially in the wake of USB-C becoming that much more prevalent on the newly-released MacBook Pro notebook, Apple has dropped the prices on all of its USB-C adapters by $6 to $20.

The simple USB-C to USB Adapter, formerly priced at $19, is now $9, while the more expensive USB-C Digital AV Multiport Adapter, formerly $49, is now available for $29. Even Apple’s newly released Thunderbolt 3 to Thunderbolt 2 Adapter has seen a price drop from $49 to $29.

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The full price list goes as follows:

– USB-C to USB Adapter – Was $19, now $9
– Thunderbolt 3 to Thunderbolt 2 Adapter – Was $49, now $29
– USB-C Digital AV Multiport Adapter – Was $69, now $49
– USB-C VGA Multiport Adapter – Was $69, now $49
– USB-C to Lightning Cable (1m) – Was $25, now $19
– USB-C to Lightning Cable (2m) – Was $35, now $29

The adapters have been discount roughly 25 percent in most cases, with some accessories, such as SanDisk’s USB-C SD card reader, seeing a steeper $20 discount, dropping the price from $49 to $29.

Apple offered the following comment regarding the price drop:

“We recognize that many users, especially pros, rely on legacy connectors to get work done today and they face a transition. We want to help them move to the latest technology and peripherals, as well as accelerate the growth of this new ecosystem. Through the end of the year, we are reducing prices on all USB-C and Thunderbolt 3 peripherals we sell, as well as the prices on Apple’s USB-C adapters and cables.”

While Apple didn’t mention a price break or solution for users who’ve already purchased adapters to go along with their new MacBook Pros, users have stated that Apple will refund the price difference for customers who have already purchased adapters for their MacBook Pros. Customers who still have orders pending will also automatically see a price drop.

Stay tuned for additional details as they become available.

Via MacRumors and The Verge

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