Date: Wednesday, June 3rd, 2009, 09:47
Category: News, retail
If you’ve snagged a Mac within the past couple of years, you were probably offered Apple’s ProCare, which has functioned as advanced placement in the Genius Bar’s repair queue, initial setup for new Macs and complimentary training sessions. The service, introduced in 2004, was renamed “One to One” in 2007 when more individual training was offered.
According to The Unofficial Apple Weblog, One to One is now being changed to offer new features as well as new limitations. ProCare’s complete Mac setup & data transfer is now included with One to One. Previously, One to One only included a “simple” setup.
Other changes for One to One include exclusive workshops only available to One to One members as well as the new “Personal Projects” session for larger blocks of time. Members can now reserve a session for up to a three hour block of time to create, with an Apple trainer’s assistance. Similar to workshops, Personal Projects are a group activity in that several members will be present; while a workshop includes members working on the same topic, a project session includes members working on individual and unrelated tasks.
One to One is also now only available with the purchase of a new Mac at an Apple store; this is in contrast to the previous One to One and current ProCare services which could be purchased at any time. One to One memberships are also now only renewable two times for a maximum membership duration of three years. Existing memberships (beginning prior to June 2, 2009) in One to One will be renewable only one time.
Customers can purchase a new One to One membership along with a new Mac at any Apple Retail store now. Per Apple, this service’s availability will expand to Apple’s online channel in the near future.