Date: Tuesday, February 16th, 2010, 04:19
Category: iPad, News
Digital Rights Management software has never been universally popular, though Apple is offering publishers a crack at it.
According to the Los Angeles Times, Apple will use the DRM to prevent piracy of titles sold on the multimedia device. Apple abandoned restrictive DRM for music titles last year when it removed FairPlay from the iTunes Music Store.
FairPlay restricted the number of devices that could have access to purchased content. Its use was the subject of great debate and criticism until Apple removed it in 2009.
While the content of the iTunes Music Store is currently DRM-free, Apple still uses the technology for movies and TV shows purchased through iTunes. Now, similar restrictions could reportedly be extended to some e-books sold for the iPad, though the article suggested publishers will have a choice.
“The majority of publishers are expected to embrace FairPlay, along with other copy protection software such as Adobe’s Content Server 4, as a means to squelch incipient book piracy as the e-book market begins to take off.”
When it introduced the iPad last month, Apple highlighted five major publishers that will offer content for the device. The iBooks application includes the iBookstore, where bestsellers are expected to be priced between US$12.99 and US$14.99.
The price range has been the subject of debate for publishers, who were previously unhappy with the standard US$9.99 price for new hardcover bestsellers sold on the Amazon Kindle e-reader. Amazon has reluctantly agreed to publisher demands and is expected to offer higher e-book prices with the release of the iPad in March.