Apple sets gears in motion for possible 10th anniversary retail event

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Date: Tuesday, May 17th, 2011, 07:06
Category: News, retail

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I’m not sure what you’re supposed to give your significant other for your 10th anniversary or what Apple is supposed to offer its customer base for the 10th anniversary of its retail stores, but we’ll find out soon.

Per Boy Genius Report, Apple has made a number of retail store plans for this weekend, suggesting the company may be planning a special event to celebrate the 10th anniversary of its retail stores. The article, citing an unnamed but “solid” Apple source, claims that Apple has scheduled an overnight shift for 10-15 individuals at each Apple Store, with employees expected to work from late Saturday through mid-Sunday.

During the overnight shift, employees will be required to lock their cell phones in the main office, and sign an Non-Disclosure Agreement (NDA) with Apple. Per the report, the overnight shift will include all visuals staff, a manager, a business team manager, some Genius team members, a back-of-house employee, and a few Apple specialists.

The report goes on to claim that stores have already received hardware to install, which is to be under lock and key until after close on Saturday night, and are expecting more to arrive Friday or Saturday. Employees have reportedly already downloaded gigabytes of data from Apple corporate labeled “training” in a password-protected folder that isn’t accessible until Saturday afternoon, and will be hanging black curtains in store windows to prevent onlookers from peeking inside; finally, all Apple Stores will reportedly have mandatory meetings on Sunday, May 22, with most meetings scheduled for the morning.

Notably, the 10th anniversary of the opening of Apple’s first retail stores in Tysons Corner, VA and Glendale, CA falls on this Thursday, May 19, meaning that any event, promotion, or product introduction related to the retail meetings would seemingly come well after the anniversary itself.

Stay tuned for additional details as they become available.

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