Apple targeting late June for release of Apple Watch in other countries

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Date: Tuesday, April 28th, 2015, 08:07
Category: Apple Watch, News, retail, Wearables


Apple will get the Apple Watch out to other countries once the initial, massive deluge of pre-orders is taken care of.

To wit: Around about June.

Over the course of the Q2 2015 conference call, Apple CEO Tim Cook said that Apple is targeting late June for an sales expansion that would make Apple Watch available in more countries, conditional on supply.

The Watch is currently on sale in Australia, Canada, China, France, Germany, Hong Kong, Japan, the United Kingdom and the United States with customers waiting for their sold-out preorders to arrive. A few boutique stores sold the device on April 24, but Apple’s own stores aren’t expected to carry any Watches until June at the earliest.

In the meantime, Apple has been directing shoppers to place orders via its web store or through the Apple Store iOS app.

The iPhone 6 and iPad Air 2, by comparison, are currently sold in dozens of countries and were both available in more of those regions at launch. The Watch however is an entirely new product category for Apple and difficult to make, since it uses an ultra-compact chip design with the additional material demands of a watch, such as sapphire glass, stainless steel, and/or gold on mid- to high-end models.

During the conference called, Cook offered few specifics about Apple Watch launch sales, but stated that customer response to the product has been “overwhelmingly positive.”

Via AppleInsider

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