Apple to price match retailers’ discounts, offer $49 iPhone 4, $149 price points on iPhone 4S models

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Date: Thursday, August 9th, 2012, 14:23
Category: iPhone, News

You can’t knock a decent deal…

Per MacRumors, Apple has instructed its retail stores to match the iPhone discounts being offered by major retailers including AT&T, Best Buy, Radio Shack, Target, Sprint and Verizon when customers present competitive offers.

Apple’s publicly advertised prices for the iPhone 4 and 4S are US$49.01 higher than a variety of retailers and carriers are currently offering, as the entire retail channel prepares to sell off existing models to make way for the upcoming iPhone 5.

Now, Apple Retail stores are authorized to match prices when customers request the discount and indicate where they saw it.

Apart form the already “free with contract” iPhone 3GS, this makes the 8GB iPhone 4 just US$49.99 rather than US$99, and drops the iPhone 4S price range from US$199, US$299 and US$399 for the 16, 32 and 64GB models to US$149, US$249 and US$349.

Stay tuned for additional details as they become available.

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