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Apple TV Price Reduced by $100 for 160GB Model, 40GB Model Discontinued

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If you recently purchased a 40GB Apple TV unit, now may be the time to start kicking yourself. According to Macworld UK, the 160GB model’s price has been reduced by US$100 to US$229 while the company has discontinued the 40GB model, as seen in the Apple Store.

Some, including analysts, had anticipated a new version of the Apple TV at last Wednesday’s San Francisco event which saw a iPod refresh and new look in iTunes.

iTunes 9 adds a range of features, including Home Sharing and iTunes LP that would benefit the Apple TV.