Apple Volume Purchase Program allows businesses to buy iOS apps in bulk

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Date: Thursday, January 26th, 2012, 05:58
Category: iOS, News, retail, Software

Sometimes a business just needs certain App Store apps.

Per Macworld, Apple quietly unveiled a Volume Purchase for Business program (also known as VPP) last summer: Essentially, it’s an App Store specifically for businesses, where they can purchase iOS apps in bulk. It allows developers to custom-tailor software for specific businesses; it also gives Apple another entry into the business market.

Here’s how the Volume Purchase Program works: Businesses create a single Apple ID to manage their purchases. Using that account—which needs to be linked to a corporate credit card or purchasing card—organizations can search for apps and then buy them in bulk.

Once the purchases have been made, Apple issues the company a list of redemption codes for the app. Whoever is managing app distribution for the company can email those codes to employees, allowing them to download the app just by following a link on their Mac, PC, or iOS device. The management interface is updated as users redeem the apps, keeping track of which codes are still available, as well as retaining a full purchase history.

Developers say Apple sets a minimum price of US$10 per app, but after that they’re free to offer custom prices, features, and services to specific customers.

VPP does have its limitations and as of now has yet to expand beyond the United States.

For years, Apple has famously focused on the consumer end of the market. But as more and more of those consumers bring their iPhones and iPads to work, IT departments are increasingly needing to take advantage of those devices; VPP gives Apple a way to help with that and thereby make inroads into the enterprise market.

Stay tuned for additional details as they become available and if you’ve ever used the VPP for your business, please let us know about your experience, positive or otherwise.

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