It’s one Apple Watch reservation at a time for in-store pickup, ladies and gentlemen.
Sources have confirmed that customers will be limited to one Apple Watch each through Apple’s Reserve and Pickup service. Customers in the United States and other launch countries will have to present a valid government-issued photo ID upon pickup. Apple has also stated that surrogate pickups won’t be permitted and only the person whose name is on the reservation will be allowed to pick up the Apple Watch.
Per Apple:
Inventory is subject to change. Your reservation is valid for pickup only at the Apple Retail Store that you selected. If you do not pick up your selected item(s) by the designated date and time, your reservation will be cancelled and your item(s) will be returned to stock. There is a maximum of 1 reservation per customer. Number of reservations may be limited. Apple reserves the right to refuse, limit or cancel a reservation if Apple determines that a customer has provided misleading or fraudulent information and/or abused, disrupted or attempted to circumvent the reservation system.
Apple had originally planned to allow two reservations per customers as recently as March, but has dropped this down to one unit per customer given stock limitations. Sources have also stated that the Apple Watch Edition will only be available at select Apple Store locations.
The limit does not apply to online pre-orders that will be shipped to home beginning April 24, although it is possible that Apple will also restrict online orders to one or two Apple Watch models per customer as it has done for Personal Pickup with the iPhone, iPad and other products in the past. Apple will not be allowing walk-in purchases of the Apple Watch without a reservation, according to leaked Apple Store training documents obtained last month.
Via MacRumors