You may think the Apple Watch is silly, but it’s selling.
And a fair number of its buyers are snagging a second watch band.
Research firm Slice Intelligence, which analyzed mail receipts from two million people, extrapolated that an estimated 2.79 million Apple Watch units have been sold since the device launched in April.
Of those customers who purchased Watch, 17 percent picked up more than one band.
According to Slice, Apple’s black Sport Band was the most popular model, both for aftermarket sales and as configured with device. The Milanese loop came in second, but comparative metrics were not provided. The report however, as it failed to detail how many extra bands are being purchased or offer a comprehensive breakdown of Apple Watch sales by model.
A recent IHS report concluded Apple pays about US$2.05 to manufacture a US$49 Sport Band, though Apple CEO Tim Cook has gone on record as saying build cost estimates are usually wildly inaccurate.
Stay tuned for additional details as they become available.
Via AppleInsider and Reuters