Apple Watch to be available for online pre-order only come April 10th

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Date: Thursday, April 9th, 2015, 08:13
Category: News, retail, Wearables

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With only one day left until the Watchening/first available pre-order of the Apple Watch, your best bet might be to order yours online.

Apple on Thursday confirmed that orders for the upcoming Apple Watch will be available exclusively online during the launch window, as the company expects that consumer demand will outstrip available supply of units.

The company issued a reminder stating that in-store previews and preorders will begin on Friday, ahead of the April 24th launch. But preorders will be available online-only, and users who try on the unit in stores will not be able to place an order in the store.


The Apple Watch will be available for in-store pickup if a user decides to have the device delivered to a store. But the initial orders must be placed through Apple’s website, the company revealed.

Apple retail chief Angela Ahrendts released the following statement:

“To provide the best experience and selection to as many customers as we can, we will be taking orders for Apple Watch exclusively online during the initial launch period. We are excited to welcome customers tomorrow and introduce them to Apple Watch, our most personal device yet. Based on the tremendous interest from people visiting our stores, as well as the number of customers who have gone to the Apple Online Store to mark their favorite Apple Watch ahead of availability, we expect that strong customer demand will exceed our supply at launch,” said Angela Ahrendts, Apple’s senior vice president of Retail and Online Stores. “To provide the best experience and selection to as many customers as we can, we will be taking orders for Apple Watch exclusively online during the initial launch period.”

Also beginning April 24th, the Apple Watch will be available at boutiques in major cities including colette in Paris, Dover Street Market in London and Tokyo, Maxfield in Los Angeles and The Corner in Berlin, and select Apple Authorized Resellers in China and Japan.

The rumor mill had it that Ahrendts was planning to push online orders for both the Apple Watch and the new 12-inch MacBook notebook. The retail chief is thought to be trying to work around the long lines, constrained channel supply and limited in-store inventory that tends to accompany a launch for popular new products.

As always, let us know what you think in the comments.

Via AppleInsider

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