Apple working to include Bing within iPhone OS 4.0 web services

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Date: Tuesday, June 1st, 2010, 05:40
Category: iPhone, News

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Per a report by TechCrunch, Apple’s iPhone OS 4.0 will also include search and related web services from Microsoft’s Bing as well as inclusion of Google, as per usual.

The new iPhone OS won’t drop Google for Bing entirely, but will expand the number of search options iPhone users see, and apparently make those options more visible.

TechCrunch originally reported that Google would be entirely replaced by Bing search in iPhone OS 4, a claim that was later retracted in an update that said sources clarified “it’s more complicated than this” and that Apple wouldn’t be removing support for Google search.

Apple already provides an option to use Yahoo for web search in Safari, although that option is not obvious and requires visiting system settings to make the switch.

A report by Kara Swisher of the “All Things Digital” blog indicates Microsoft has been asking that Bing search be added to the iPhone’s search options for some time, and also wants to make the choice more visible to users.

Microsoft has also been in talks with Apple to get its mapping services integrated into the iPhone. Individual iPhone apps have already made use of Microsoft’s mapping services, but Apple’s own Maps app on the iPhone and iPad is hardwired to Google’s mapping services.

Last fall, Apple purchased Placebase, a mapping service designed to overlay demographic, economic and environmental data on top of maps. It has since been speculated that Apple planned to use the acquisition to either build an alternative mapping service for iPhone Maps, or more likely, add additional layers of features on top of the current Maps data to differentiate the iPhone from Google’s own map app for Android.

Last fall, TechCrunch writer Michael Arrington stated that “Apple expressed dismay at the number of core iPhone apps that are powered by Google. Search, maps, YouTube, and other key popular apps are powered by Google.” He added, “other than the browser, Apple has little else to call its own other than the core phone, contacts and calendar features.” That comment was repeated in the most recent article regarding Bing.

Arrinton’s dismissal of the iPhone OS as being little more than a client for Google services was further exaggerated by fellow writer Erick Schonfeld, who wrote “in fact, some of the best apps on the iPhone—Mail, Maps, YouTube, Search—were developed by Google.”

Stay tuned for additional details as they become available.

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