Apple’s Tim Cook dismisses larger screen rumors for iPhone, cites trade-offs

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Date: Wednesday, April 24th, 2013, 06:10
Category: Hardware, iPhone, News

It’s the post-event questions that get interesting.

Per iMore, asked during today’s Q2 2013 fiscal results conference call as to whether or not Apple’s and CEO Tim Cook’s disinclination towards larger screens has changed, Cook said that there are a number of trade-offs that have come with larger screens. He said that Apple’s own research has revealed while some customers obviously place value on larger screen sizes (those giant Samsung, LG, and HTC phones wouldn’t be selling otherwise), others value resolution, color quality, brightness, portability, and app compatibility. He said that “our competitors have made significant trade-offs in many of these areas” and that Apple would not launch a larger-screen iPhone while these trade-offs exist.

It’s worth taking into consideration that Apple said similar things running up to the launch of the iPhone 5 and its larger screen, and Cook said as recently as the last quarter that he’s happy with the 4-inch screen. It’s also worth nothing that while Cook says he believes the iPhone 5 has “the absolute best display in the industry”, the advent of 1080p smartphone screens has obviated some of his stated advantages such as resolution.

Stay tuned for additional details as they become available.

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