Apple’s white legacy MacBook shifted over to education marketplace

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Date: Thursday, July 21st, 2011, 03:11
Category: Uncategorized

Following up on yesterday’s story that Apple had removed its US$999 white entry-level MacBook from its inventory, the company has apparently kept the notebook available for eduction institutions only.

Per AppleInsider, Apple surprised on Wednesday when it suddenly pulled the white MacBook from its site, bringing a faster-than-expected transition to the new 11.6-inch MacBook Air as the only $999 notebook in Apple’s lineup.

According to sources, monthly shipments for the Core 2 Duo MacBook had fallen to between 80,000 and 100,000 units, comprising less than 10 percent of the Apple’s total Mac shipments in the first half of 2011.

Since then, Apple has announced to resellers that its white MacBook, model No. MC516, is available for education institutions only. Channel backlog and non-direct education institution customers will see their orders canceled effective immediately.

The MacBook will remain available to partners via Apple’s online reseller stores only for education institutions. The company did not offer a timeframe for which the entry-level notebook will remain available.

The white polycarbonate MacBook was Apple’s only US$999 notebook for years, but that changed in 2010 when the redesigned MacBook Air was launched. That included a new entry-level 11.6-inch model at the same price point which found instant success on the market.

The MacBook Air offers some key advantages over the white MacBook, namely fast NAND flash memory for storage, an ultraportable thin-and-light design, and a durable aluminum unibody construction. But the MacBook also sports a larger 13-inch display, features an optical drive, includes a built-in Ethernet port, and has more hard drive space.

Stay tuned for additional details as they become available.

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