Annalee Newitz of Alternet gives her take on the New Apple.

Is this the same Apple of "rip, mix, burn" and "think different" and "our company founders were once acid-dropping phone phreaks"?

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The sad thing is that the media's lack of interest in what Apple has to say about itself is entirely a result of the company's recent public relations blunders. Apple is suing and trying to sue several people who allegedly leaked information about upcoming, much coveted gadgets for the Mac: a FireWire mixing board and a small, low-cost computer called the Mac Mini, which was announced on Tuesday during the show. Bloggers for Mac fan sites like AppleInsider, PowerPage, and ThinkSecret got early mockups of the devices from insiders and posted them. Claiming trade-secret violation, among other things, Apple is on the litigation warpath to silence these sites.