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January 06, 2006
Exclusive: Apple Plasma Displays to Rock MWSF
A funny thing happened when I walked into the convenience store this morning: as I was grabbing my usual breakfast sandwich (sausage, egg and cheese on a english muffin if you must know) from the warming rack at Wawa (a favorite shop for those in PA/NJ) the guy re-stocking the rack whispered something to me. I was wearing my Apple logo'd sweatshirt, so he says "so you like Apples, huh?" to which I replied "yeah..." not knowing where he was going.
He went on to tell me that he had a friend who had a friend who knew something about a new and special Apple announcement that was going to be made on Tuesday's Macworld Expo keynote address in San Francisco. Sandwich Man (not his real name) elaborated that this was an announcement that he hadn't seen reported anywhere on the Web. Intrigued, I asked him for more...
Sandwich Man proceeded to tell me that Apple was about to rock the consumer electronics world again with an entirely new product line that they've never sold before. After some prodding he told me that Apple would announce two new widescreen HDTV plasma displays at Tuesday's keynote address at Moscone.
"Plasma HDTVs?" I yelped.
"Not so loud," Sandwich man replied, "The shift manager is the former Asteroid PM from Apple and I don't want him to hear me!"
We shuffled over to the coffee bar where I pressed him for more. He went on to say that Apple would release 42 and 50-inch widescreen plasma HDTVs loaded with DVI-HDCP (High-bandwidth Digital Content Protection) and VGA Inputs.
Most will shiver at the thought of built-in HDCP because it limits the capabilities of their products. Sandwich man tells me that "High-definition digital video content is restricted to DVD quality on non-HDCP video outputs." Bummer.
"But why?" I ask.
"Because it's more than a run-of-the-mill plasma" he says.
Walking over to the prepared foods area he mumbles that the new plasma displays are powered by Intel's newly announced Viiv multimedia technology as he pretends to re-organize the salads. Picking up a chicken, cherry and walnut salad (my other favorite Wawa item) he mentions that it will run Mac OS 10.4.4 for x86.
Almost dropping my Ken's salad dressing, I exclaim "No way!"
"Way" sandwich man says.
I can tell he's getting nervous telling me so much, especially now that a few of his co-workers notice that he's been talking to me for a while. Nervously he asks me "Would you like me to ring that up for you, sir?" I play along and walk with him over to the register.
"How much will they be?" I ask.
"$25.99 and $32.99" he mutters.
"For a sandwich and a salad?!" I practically yell.
"No. Ahhh, just forget it man" he says in disgust.
"You don't get it, do you?"
Mildly confused I ask him if there's anything else he can spill about the new plasmas. Sandwich Man nervous stuffs a few soft pretzels into my bag and tells me that the new sets will feature built-in Bluetooth and Airport technology. "... and the new 12-button remote with LCD display will blow you away" he says.
"Will it include a keyboard and mouse?" I ask.
Rubbing his thumb and index finger together tells me that these will cost extra, in Sandwich Man code.
Not wanting to wear out my welcome, I thank him and grease him with a little New Year's present (the least I could do). As I walk away he says something really bizarre:
"Hey AirMac, I'll see you on Tuesday!"
Whatever that means...
Posted by Jason D. O'Grady at January 6, 2006 12:45 PM
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Comments
I love this time of year when the WAWA clerk becomes Deep throat. But that would be pretty cool.
Posted by: Raed at January 6, 2006 01:11 PM
He sure knows how to sell, the sandwich man!..
Posted by: me at January 6, 2006 01:12 PM
Ummm... AirMac is what they call Airport in Japan. So - don't quite get the signficance of this hint yet...
Nice way to dance around the edges of something you heard w/o spilling your sources. :-)
Posted by: Curt Fiedler at January 6, 2006 01:26 PM
First: There's an ad for a free 42 inch plasma TV at the bottom of this article.
Second: What a great way to present rumors. Much more entertaining than the run of the mill, "Apple is going to release a couple plasma TVs with Intel processors and Macie stuff. blah blah".
Third: Nuts. Who wants a TV with built-in obsoleteness? I've had my current TV for 13 years and it works just fine for me. I sometimes connect a Mac to it for a game or downloaded video. What happens when I become addicted to the fancy built-in hardware and in four years is becoming unbearably slow. It would have to be upgradeable. Hmm, even then hmmm. It hmmm. It could be pretty sweet. I'm just thinking that a TV with OS 8 built-in and the right software would still be way better than a dumb TV with no cool software features. Of course I couldn't surf today's Web with it. Flash on a PPC601? OUCH!
This idea has some merit, but it has some serious weaknesses as well. Now if it had an iBook dock...
Posted by: Naraa Haras at January 6, 2006 01:27 PM
C ee U N ext T uesday.....hahahahahaha
Posted by: Mark Stull at January 6, 2006 02:25 PM
Heh heh.. nice.. :-) Funny too.
Posted by: Lucien
at January 6, 2006 02:47 PM
As long as it's 1080p for use as a Mac monitor (like the cult Westinghouse LVM-37w1), we won't care whether it's plasma vs LCD.
Although the genius bar uses plasma at 1024x768, state-of-the-art has improved since Apple specified these (Hitachi 4000 series?).
Also, how does this all square with the joint
Intel/Apple work on UDI not finished until
spring/summer?
Posted by: retiarius at January 6, 2006 03:15 PM
Well it makes sense, with the added video content to itunes. But I think this will only work if apple builds in a Tivo type service and has an option for adding DirectTV / Dishnetwork / Digital Cable interface.
I guess we will find out on tuesday, but I think it is more likely that the CPU part will stand alone, with the display as an option. It think apple would sell more of those.
Posted by: Greg at January 6, 2006 04:25 PM
I would think you could at least cite the rumormill on the web as your source, it is almost spec for spec, and he beat you to it by about 12 hours -- at a place you are known to frequent.
several posts over last night last good one at 01-05-2006 11:19 PM
Apple is going to further break into the CE space with a large flat-panel/plasma HD display (26"? 37"? 42"?), but with an Apple twist ... a chip (XScale?), Front Row 2.0, wireless capabilities, and an iPod dock. It serves as a living room media hub, and connects to either your iPod (instant music), your computer via your wireless network, or Apple's streaming movie service. No PVR.
IOW, build the media center into the display itself. No boxes to attach. Practically nothing to configure. Plug in, connect to your wireless network (if you have one), and you're good to go.
Yes, basically. The CNT stuff is pretty new, too. Apple has to go with what's proven and cost effective but I've been drooling over SED for a while now. I hope that's what will be used but I haven't been able to pin that one down. I don't even know the speed of the Yonah chip but I'm guessing around 1.8x to 2 GHz. 50" $3299. TS will have next to the last word on the details, also the software and services.
One last post tonight. Mac OS X 10.4.4 AFAIK but could change by then, running on Core Duo Viiv. DVI/HDCP (digital video interface/high definition content protection). Yes, with iSight built-in ala iMac. Front Row 2.0. Wireless goodies like AE, Bt, IR. KB & rodent optional. Built-in speaker system. These are just a few of the basics but there are many more details.
Two sizes, two prices. 42" @ $2,599, 50" @ $3,299 AFAIK. Viiv is a chipset that includes a Yonah Core Duo.
I have no idea when the TS article will be up but I hope it's later today. I'm sure they'll have a lot of stuff I haven't mentioned and may correct some of the stuff I have. They've been confirming and revising the past couple days.
OK, that's it. Beddybye time. 'night all. Sweet dreams.
Posted by: exposer at January 6, 2006 04:47 PM
sounds like one of those BS rumors you hear right before a MW keynote to me
Posted by: Rich Niewiroski Jr. at January 6, 2006 05:39 PM
WOW! Did i really get first comment?
Posted by: Cody at January 6, 2006 05:48 PM
two hyphenated words: burn-in?
also- even the 23" cinema display is 1920x1200, higher than 1080p requires. as there are no plasma displays on the market that support 1080p, how will apple justify selling displays with equal or lesser pixels than the 20" cinema, while having roughly 4-6 times the surface area? a giant iMac to replace the living room tv sounds like a cool idea, but only seems possible with lcd displays, which, with computer innards, would be prohibitively expensive at this point.
Posted by: Luke at January 6, 2006 06:39 PM
so he has a friend who has a friend who has a friend...
and he works in a sandwaich shop
and this is now the source of information
give it a rest Jason.......
Posted by: advocate at January 6, 2006 06:56 PM
now *this* is cryptic! and if it's true, you've got the
scoop of the decade!
Posted by: Tomo at January 6, 2006 07:05 PM
Amazing article. Let's see if it's true!
Posted by: iJon at January 6, 2006 07:44 PM
thats a load of sh*t, how can a convieniance store clerk know secrets previously un posted in any website or media form about apple's newest and most secretive products...
Posted by: rayson jimenez at January 6, 2006 07:44 PM
This is the silliest nonsense i've ever read. We need more of this kind of journalism.
Posted by: Cliff at January 6, 2006 07:54 PM
ok, so i'd love to see a 50" plasma hdtv that ran osx. but please... this is a damn funny story. tell me this isn't serious...
Posted by: wtf at January 6, 2006 07:55 PM
Hahaha, that's the greatest bullshit i've read in a while. Great story though
Posted by: bull at January 6, 2006 08:20 PM
Man, lay off the LSD... lol
Posted by: Andrew at January 6, 2006 08:24 PM
Are you sure this guy wasn't BS-ing you? I mean, for a Wawa employee he seems to know his stuff, but I don't know. One can only hope.
Posted by: Zach Ogden at January 6, 2006 08:31 PM
OMG, I will be so excited if this is true. Apple is my babies momma.
Posted by: John at January 6, 2006 08:50 PM
lol, you can find teh kindest people in the wierdest places...
Posted by: ahmer at January 6, 2006 08:58 PM
Could this be the rumored Mac mini update??! The ultimate Apple convergence device?
Posted by: Jace at January 6, 2006 09:03 PM
