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May 26, 2006
The Apple Core: Apple Centres in Amsterdam forced to change name
Since last year the Netherlands has been infested with Apple Centres. About 18 Apple retail shops have opened with a layout similar to the Apple Stores all over the U.S. They are located mostly in the big cities, with Amsterdam and Rotterdam having three or four stores. Utrecht even has two within spitting distance of each other. Apple Netherlands has always supported the shops.
Last week all 18 Centres were notified that they have to change their names to 'Apple Premium Reseller' for legal reasons. Doesn't exactly roll off the tongue, does it?
(Picture courtesy: IFOAppleStore.com)
Read the rest of the story on my ZDNet Blog: The Apple Core.
Posted by jasonogrady at May 26, 2006 10:33 AM
Category: The Apple Core
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Comments
The Dutch magazine iPodFan also received a letter from Apple asking it to change it name ! Although Apple approved the use of the name in 2005. If they are unable to resolve the issue, the magazine will disappear & subscribers will receive a refund : http://www.ipodfan.nl/
Some stores in Belgium also use the term Apple Centre, they also have a look & feel similar to the Apple Stores in the States, no word yet on them having to change that : http://www.itpro.be/
Posted by: gmax at May 29, 2006 4:58 AM
