Sony Ericsson have launched the MBW-100 Bluetooth Watch. The analogue watch will go on sale globally during Q4 of 2006 with a guideline retail price of EUR 300.

Designed in partnership with fashion watchmaker Fossil, the MBW-100 sports an OLED display beneath the watch face which displays who is calling you on your mobile (well, as long as your mobile is a Sony Ericsson K610, K610i, K618, K790, K800, V630, W710, W850, Z610 or Z710). A key press on the watch rejects the call, or diverts it to the phone or bluetooth headset.

The watch also allows you to play, pause and skip to the next track on your phone's music player, notifies you of text messages received and lets you know when your are out-of-range from your phone.

And now the bad news. It weighs 190 grammes. That's 5 grammes more than my 60 gigabyte iPod Photo. 190 grammes is twice the weight of your average candy-bar mobile phone, so why not just have the phone built in to the watch? An attractive lightweight wristwatch-style phone which paired to a bluetooth headset might get me wearing a watch again!

Oh, and Sony also get the 'Tautology of the Week' award for this excerpt from the official press release:

"Most consumers cannot do without the indispensable tools for their busy lives"

Nice.

(Contributed by: Brett Jordan)