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October 13, 2006
The Apple Core: Apple announces red iPod nano
Apple is collaborating with U2 frontman Bono and Oprah Winfrey on a red iPod nano that will promote an AIDS charity - (PRODUCT) RED.
The new red iPod nano is just like the other second-generation (aluminum) nanos. It has 4GB of memory and will sell for US$199 the difference is that US$10 from every sale will be donated to the Global Fund to fight AIDS in Africa.
Read the rest of the story on my ZDNet Blog: The Apple Core.
Posted by jasonogrady at October 13, 2006 8:52 AM
Category: The Apple Core
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Comments
The latest and greatest Marketing innovation of the 21st Century: Contribute to the greater good, feel good about it, and have something that unequivocally shows it to the world.
This iPod is going to become a cultural phenomenon like the Armstrong bracelets. Gotta give it to the guys at Cupertino for applying this great marketing strategy to the iPod, its sales for this holiday season are going to be huge! Congrats! If you own Apple's stock, if you don't and want to buy, you're late already. Our efficient market's already adjusted for this Bullseye, and AAPL is 1.5% up today. However, you can still contribute to combat one of the deadliest illness of our generation while enjoying your music collection.
MP:)
Posted by: Moises Peraza at October 13, 2006 11:26 AM
One could also just donate $10 to an AIDS relief organization.
Posted by: Bret Lortie at October 17, 2006 9:18 AM
