AT&T to Market iPhone Towards Businesses

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Date: Tuesday, April 24th, 2007, 08:38
Category: News

iphonehand.jpg
An anonymous source close to Cingular, which was recently acquired by AT&T, has stated that in addition to pursuing the consumer markets, the iPhone will appeal to business users. To this end, Cingular is shoring up its backend enterprise billing and support systems in anticipation of when the iPhone ships according to Macworld News.
The idea of pushing the iPhone has confused some analysts, Ken Dulaney of Gartner stating that the device might not be suited towards business.
“Building a phone is one of the most difficult things to do,” stated Dulaney, who also pointed out the iPhone’s shortcomings for business users in the form of a non-removable battery and additional processors, which consumes more battery life than single processor cell phones. The iPhone’s much-anticipated touch screen and lack of buttons would also make the phone difficult to dial while driving, Dulaney noted.
Dulaney also noted a current lack of software applications for the unreleased device, something Windows Mobile and BlackBerry units currently have the market lead on.
Other roadblocks to the iPhone’s success in the business realm exist within the fact that the iPhone’s OS X-based operating system is currently closed off and businesses might not be able to write applications for the device. “Companies like to extend corporate apps to the mobile space and in order to do that you need an open OS,” said Avi Greengart, principal analyst for mobile devices at Current Analysis.
Still, it’s a long way until the iPhone’s anticipated release in June and things may change and develop on their own.
If you have any thoughts on this matter, let us know.


iphonehand.jpg
An anonymous source close to Cingular, which was recently acquired by AT&T, has stated that in addition to pursuing the consumer markets, the iPhone will appeal to business users. To this end, Cingular is shoring up its backend enterprise billing and support systems in anticipation of when the iPhone ships according to Macworld News.
The idea of pushing the iPhone has confused some analysts, Ken Dulaney of Gartner stating that the device might not be suited towards business.
“Building a phone is one of the most difficult things to do,” stated Dulaney, who also pointed out the iPhone’s shortcomings for business users in the form of a non-removable battery and additional processors, which consumes more battery life than single processor cell phones. The iPhone’s much-anticipated touch screen and lack of buttons would also make the phone difficult to dial while driving, Dulaney noted.
Dulaney also noted a current lack of software applications for the unreleased device, something Windows Mobile and BlackBerry units currently have the market lead on.
Other roadblocks to the iPhone’s success in the business realm exist within the fact that the iPhone’s OS X-based operating system is currently closed off and businesses might not be able to write applications for the device. “Companies like to extend corporate apps to the mobile space and in order to do that you need an open OS,” said Avi Greengart, principal analyst for mobile devices at Current Analysis.
Still, it’s a long way until the iPhone’s anticipated release in June and things may change and develop on their own.
If you have any thoughts on this matter, let us know.

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