BBC planning subscription-only iPlayer app for iPad in 2011

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Date: Thursday, December 2nd, 2010, 10:05
Category: iPad, News, Software

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You love the BBC.

And the BBC loves your iPad.

Per paidContent:UKthe BBC has announced that it plans to begin the international launch of its lauded iPlayer catch-up service by first rolling out a paid subscription service for iPad users.

While iPlayer itself is free, it’s included as part of the annual license fee that U.K. residents pay to support the ad-free, non-profit BBC (the fee currently works out to around US$20 per month). Because of that, the service is not currently available to users outside the U.K.

BBC.com’s managing director Luke Bradley-Jones says that iPlayer’s global rollout will only be available via a paid subscription at launch, though the organization is talking with advertisers about supporting free areas of the service, as well as examining additional models such as pay-per-view and download-to-own. Prices for the service have not yet been revealed.

The iPlayer application is currently available in the U.K. only via Web browser; while an iPlayer iOS app has been developed, it has yet to be released. Still, the service proven popular, registering 139 million requests in the month of October, compared to Hulu’s 260 million.

The app, in turn, could bring UK-only shows (including the mighty “Dr. Who”) to international viewers, the BBC taking a chance in the pay-for-streaming-video marketplace.

Stay tuned for additional details as they become available and if you have any thoughts on this, please let us know.

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