Date: Thursday, March 4th, 2010, 06:11
Category: iPad, News
Apple’s legendary secrecy around its products continues as Rupert Murdoch revealed that the Wall Street Journal, in developing its iPad edition, has a pre-release model that is checked in on nightly by Apple.
Per the Wall Street Journal, Murdoch confirmed during a speech in New York on Tuesday that his News Corp. publication will be offered on Apple’s forthcoming iPad. According to a report in the Journal, the executive also gave insight into Apple’s secretive practices as the paper has had access to a pre-release iPad.
“In fact, we’ve been allowed to work on one, and it’s under padlock and key. The key is turned by Apple every night,” Murdoch was quoted as saying. “But we will be on that with The Wall Street Journal.”
The Journal and Apple had an iPad-related altercation last month when editor Alan Murray posted to Twitter from the device when Apple co-founder Steve Jobs visited the paper to pitch its e-reader capabilities. That incident reportedly upset Jobs, who was said to be “furious” and allegedly had the editor delete the post. In a subsequent e-mail, Murray would not confirm the incident, but merely said that “Apple’s general paranoia about news coverage is truly extraordinary.”
The Journal stands as one of the high-profile publications developing content for the iPad and last week, the Associated Press revealed that it is also creating an app for the iPad centered around a subscription model.
How much to charge for content on the iPad and other devices remains a point of contention. While reports have suggested that Times executives cannot agree whether to charge $10 per month or closer to $30 per month, the Journal began charging users of its iPhone application late last year. Murdoch has previously said that News Corp. intends to charge for all of its online news sites, noting that “quality journalism is not cheap.”
Murdoch added that he believes the iPad is just the first in a number of devices that many will use to read newspapers on a daily basis. He reportedly said there will be a “half dozen or more” introduced in the next year.
As always, feel free to hurl your two cents in…