Intel cites possible 50% battery life improvement in upcoming MacBooks under Haswell architecture

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Date: Tuesday, May 28th, 2013, 06:45
Category: Hardware, MacBook, MacBook Pro, News, Processors

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What a difference a next-gen architecture can make.

According to PCWorld, Intel’s next-generation processor in Apple’s MacBook line could see 50 percent greater battery life thanks to the processors expected to go into them, according to Intel.

In a media briefing ahead of the launch of its Haswell processor platform, Intel chief Rani Borkar said that the chipmaker had designed the line with notebooks and tablets in mind. That focus on mobile devices led to dramatic increases in battery life, with 50 percent longer operation in normal use and extending idle and standby battery life by up to 20 times.

That could mean that battery life for future MacBooks — already near the top of the industry — will see considerable improvements. A 15-inch Retina MacBook Pro’s battery life could jump from about six hours and 15 minutes to Apple’s seven-hour estimate under normal use.

The Haswell line is the latest in the chip giant’s instruction set architecture. The rise of smartphones and tablets has hobbled the PC industry, the main source of Intel’s sales. Increasingly, consumers are opting for mobile devices rather than traditional computing form factors, and Intel has struggled to gain a foothold in the mobile device segment.

The Haswell line, then, is intended to address both traditional computers and tablets as well. Some components of the line have had their power consumption reduced to as low as 7W. Intel’s tablet-tailored offerings are said to offer better performance than non-Intel chipsets, but with comparable battery life.

Intel has been talking up the possibilities of the Haswell line for months ahead of its launch. Most recently, the chipmaker released a document showing that Haswell will double or triple graphics performance compared to previous models.

Apple’s expected refresh of its MacBook line of devices is widely expected to feature Intel’s latest and greatest processor set.

Currently, retailers are running low on supplies of some MacBooks, and many Apple observers expect the company to announce the next generation during the keynote of its Worldwide Developer Conference in June.

Stay tuned for additional details as they become available.

Wanted: Game reviewers for Mac mobile, iOS-based game reviews

Posted by:
Date: Monday, April 29th, 2013, 08:25
Category: Announcement, iOS, MacBook, MacBook Air, MacBook Pro

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Ladies and gentlemen, O’Grady’s PowerPage is looking for a few good game reviewers to cover titles on the Mac OS X and iOS platform. Simply put, we’re looking to continuously review titles on Apple’s notebooks as well as the company’s iOS devices and are looking for a few talented reviewers to take on assignments. So, if you’re in the habit of firing up your favorite game on your MacBook, MacBook Air, MacBook Pro or iOS device, you’re halfway there.

The good news: It’s (relative) fame, you will be perceived as having increased sex appeal, you’ll receive the accolades of those around you and free review copies galore. Plus, if you’re an aspiring writer, it’s a spiffy chance to build your clippings and portfolio and cover the stuff you love.

The bad news: At this time, we’re unable to offer compensation for the reviews, so it’s a labor of love with the aforementioned (but nifty) review copies to keep and treasure and trade for Pogs after the fact.

If interested, please let us know via the contact page, get a few samples along and we’ll see what we can do.

If not interested, you can always blame Chris. And devise weaponry to fire confused, flailing ocelots at his head with terrifying accuracy.

Apple extends replacement program for MacBook bottom case, bumps claim period from two to four years

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Date: Thursday, April 18th, 2013, 06:16
Category: MacBook, News, retail

You remember Apple’s somewhat-weird polycarbonate MacBook with the rubber bottom?

And how the rubber bottom had its own oddities?

Well, Apple’s extending the coverage period on said weird rubber bottom.

Per MacRumors, Apple last week quietly made a change to its program regarding defective MacBook bottom cases, extending the coverage period from two years after purchase to four years.


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The program’s extension comes as the original end-by date quickly approaches, and now gives affected MacBook owners four years from the original purchase date to make a claim.

In May of 2011, Apple initiated the bottom case replacement program for MacBooks shipped between October 2009 and April 2011, citing an issue in which the non-slip rubber bottom of the polycarbonate MacBook would separate from the chassis. Variations of Apple’s rubber design can be found in current generation products like the Mac mini and AirPort Extreme.

Under the terms, which will remain unchanged, Apple will replace any affected unit free of charge, regardless of warranty status.

Apple will continue to offer three options for case replacement: an appointment with an Apple Genius at an Apple Retail Store; repair through an Authorized Service Provider; and a do-it-yourself kit that includes all materials and instructions needed to replace the component.

The company notes that last week’s extension may not be the last, as it will continue to evaluate the service data and provide further program supplementation if deemed necessary.

Canadian thieves rob Vancouver-area Apple Store location using bear spray as weapon

Posted by:
Date: Tuesday, March 5th, 2013, 08:15
Category: iPad, iPod, MacBook, MacBook Air, MacBook Pro, News, retail

If you’re going to steal thousands of dollars worth of Apple products north of the border, remember to bring along bear spray.


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Per the National Post, thieves armed with bear spray hit the Oakridge Mall Apple Store in Vancouver just before closing in Monday, spraying roughly 40 people and making off with an unknown number of iPods, iPads, and notebooks.

The robbery, which saw three men bearing a caustic, cayenne pepper-based chemical attack the Apple Store. There were roughly 40 customers in the store, of which five would later need treatment by paramedics for exposure to the spray. The robbers are said to have fled by car.

Most of the valuable Apple electronics are likely to have been out of reach of the robbers, as Apple Stores keep most stock in hidden storage rooms behind closed doors. Vancouver police say that the thieves made off with only “a small number of electronics.”

Apple awarded carbon fiber manufacturing patent, could make future MacBooks lighter, more shock resistant

Posted by:
Date: Tuesday, September 4th, 2012, 07:06
Category: Hardware, MacBook, MacBook Pro, Patents

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The way your new MacBook notebook is manufactured is about to change.

Per the United States Patent and Trademark Office, Apple on Tuesday was granted a patent for a carbon fiber molding process that could one day be used to produce parts made from the lightweight material, like laptop casings or mobile device chassis.

The patent, number 8,257,075, for a “Carbon composite mold design” describes the systems and methods needed to manufacture “aesthetically pleasing” parts from carbon fiber and other resin based composites.

While the applications of carbon fiber composite materials are many, Apple specifically notes that the invention can be used to “form outer housings for a laptop computer or other similar device.” The patent may prove useful as an increasing consumer demand has pushed the industry toward slim and sleek portables with relatively heavy large screens. For example, the weight of the much-rumored next-generation iPhone’s expected 4-inch screen could be offset by a carbon fiber monocoque.

It seems that the invention is aimed at larger devices like Apple’s MacBook line, however, much like Sony’s carbon fiber Vaio Z thin-and-light series.

The patent is described as follows:
“As but one example, it would be particularly helpful if portable electronic device housings and components could be stronger and more durable than what is now typically provided in plastic parts that are formed via ordinary plastic injection molding processes. In particular, it would be beneficial if laptops, notebook computers, and other relatively large and heavy portable computing devices could have outer housings that are better able to protect the entire device from drops and other mechanical shocks.”

The patent notes that traditional resin-based composites are made by layering resin-impregnated sheets of into or over a mold, which then cures under increased heat and pressure. Removal of the part can prove a hassle as the resins stick to the mold surfaces, which often requires manual prying and peeling from an operator. As a result, surface blemishes and other defects often occur.

Apple’s proposed method looks to enable the mass-production of carbon fiber parts that have a consistent visual appearance by streamlining the manufacturing process.

The invention calls for a two-part mold, one a cavity and another portion “adapted to mate with the first,” allowing composite parts to be formed in between. After curing, ejector pins located on one or both of the mold portions are used to separate the material from the mold body.

In another embodiment, a mold can have one or more internal fluid lines to help with cooling, a permanent release coating, and guide pins to accurately align the fiber sheets. Either a fluid or gas-actuated ejection system can also be employed for easy removal of the cured parts.

While Apple has shown no signs of using the advanced carbon fiber molding techniques in any future devices, the company may very well choose to do so in its push toward lighter and stronger products.

So, if nothing else, your future MacBook could become lighter, stronger and perhaps shoot lasers at those who oppose you.

Which is never a bad thing.

Users complain of shorter battery life after Mountain Lion install, Apple reportedly launching investigation of issue

Posted by:
Date: Friday, August 3rd, 2012, 12:15
Category: battery, MacBook, MacBook Air, MacBook Pro, News, Software

This is either the end of the world or a firmware update that may need to happen.

Per AppleInsider, a number of MacBook Pro and MacBook Air owners who updated to the recently-released OS X Mountain Lion are complaining of battery performance issues, with some reporting their batteries only last half as long as when OS X 10.7 Lion was installed.

Since the first complaints surfaced in an Apple Support Communities thread started on July 25, the day Mountain Lion launched, the number of reportedly affected MacBook Pro and MacBook Air owners has grown to the point where Apple has supposedly initiated an investigation. As of this writing the thread, titled “Battery life dropped considerably on Mountain Lion” now stands at 15 pages.

While most users are seeing battery life drops of about one to two hours, some cases claim performance has fallen to less than 50 percent as their machines are only capable of staying on for a little over two hours.

Community members have been trying a variety of methods to remedy the issue, from re-installing the software to turning off some of Mountain Lion’s new features like Power Nap, but the attempts have yet to produce a fool-proof solution. Some members have seen limited success in resetting the machine’s system management controller (SMC), though the battery issue crops up again after continued use.

Many users are reporting heightened CPU temperatures even when the machine is at idle, possibly pointing to a backend program management problem, while others are seeing battery drain when the system is sleeping.

Apple has taken notice of the complaints and, according to one community member, sent out a questionnaire on Friday in an attempt to pinpoint the problem.

OS X Mountain Lion launched last week, bringing with it over 200 new features including tighter iCloud integration, the Messages app, Notification Center, Facebook integration, Dictation, AirPlay Mirroring and Game Center.

Stay tuned for additional details as they become available.

And, as always, if you’ve seen this issue on your end, please let us know in the comments.

Matrox releases DS1, allows Thunderbolt-equipped Macs and PC notebooks desktop range of ports

Posted by:
Date: Monday, June 4th, 2012, 05:17
Category: Hardware, MacBook, MacBook Air, MacBook Pro, News, Peripheral

You can’t knock a good peripheral device.

Per AppleInsider, Matrox on Sunday unveiled its new DS1 Thunderbolt docking station, which allows users to add multiple peripherals like an HDMI display, a full-size keyboard and a mouse to a Thunderbolt-equipped Mac or PC and will be available this September for US$249.

The DS1 also includes a gigabit Ethernet port that provides connectivity to wired corporate networks at data transfers 18 times faster than Wi-Fi. In addition, it has a high-speed USB 3.0 port, two USB 2.0 ports, a microphone input, and a speaker/headphone output, all of which can connect to a Thunderbolt MacBook or Ultrabook with just one cable.



The Matrox DS1 will be showcased at the Computex Taipei 2012 event at Intel’s official booth, located at M0410 in the NanGang Exhibition Hall.

Also set to arrive in September is Belkin’s Thunderbolt Express Dock, which was announced earlier this year at the Consumer Electronics Show. It will also turn a Thunderbolt-equipped Mac into a full-fledged desktop workstation with an HDMI port, FireWire 800 port, three USB 2.0 ports, a 3.5-millimeter audio port, one gigabit Ethernet port, and two Thunderbolt ports for daisy-chaining to another Thunderbolt device.

Apple also offers the Thunderbolt Display, which lets users plug in one 10Gbps Thunderbolt cable to drive a monitor, three USB 2.0 ports, one FireWire 800 port, one Gigabit Ethernet port, and a Thunderbolt port for daisy chaining up to five additional Thunderbolt devices.

Stay tuned for additional details as they become available.

Production effort towards 2012 MacBooks creating labor shortage in/around China

Posted by:
Date: Tuesday, May 29th, 2012, 06:34
Category: Hardware, MacBook, MacBook Air, MacBook Pro, Rumor

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The good news is that Apple’s 2012 notebooks seem to be under construction.

The bad news is that this doesn’t really help the regional labor markets.

Per DigiTimes, anticipated demand for Apple’s redesigned line of 2012 MacBooks is reportedly so strong that the company’s Far Eastern component suppliers are facing a labor shortage as they race to produce enough parts to supply the Mac maker’s production lines.

The publication added that the shortages come in the face of preemptive efforts by some of the suppliers to outsource production of their component orders in order to be able to meet the “strong orders from Apple” for the new notebooks, due “in the near future.”

“Component manufacturing plants in eastern China have been suffering from labor shortages for a long time, and although May and June are the IT industry’s traditional slow season when shortage issues are usually not as significant, the strong orders from Apple’s new MacBook are leaving many upstream makers unable to satisfy demand.”

Some of these part suppliers began delivering their first wave of components for the company’s new MacBooks as early as April, with shipments for the notebooks’ new chassis reportedly increasing this month. The supply chain is expected to ramp even faster next month ahead of a ‘possible launch’ of the computers by Apple in July.

In total, DigiTimes said suppliers expect Apple’s total MacBook orders in 2012 to jump from 12.79 million in 2011 to between 16.24 and 19.2 million in 2012 — a run rate that would see Apple sell an average of over 4 million notebook systems each quarter. By comparison, Apple sold an average of 3.2 million notebook systems per quarter in 2011.

The report did not mention anything regarding an updated MacBook Air notebook or a completely redesigned line of MacBook Pros that have long been reported to adopt similar enclosures and design traits.

However, a quick analysis of the production figures outline in the article suggests the sources are referring to combined production of both new MacBook families, as Apple in January reported total sales of 12.87 million notebook systems during calendar year 2011, which roughly coincides with the 12.79 million production figure.

Stay tuned for additional details as they become available.

CCTV battery, third-party car charger hacked into do-it-yourself external MacBook battery

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Date: Tuesday, April 3rd, 2012, 08:13
Category: battery, Hack, Hardware, MacBook, MacBook Pro

This falls into the “If You’re Feeling Brave” category, but it could work nicely.

Per The Verge, MacBook Pro user Evan Rodgers took a CCTV battery, a third party MacBook car charger, and some soldering tools to create a do-it-yourself external MacBook battery.

Watch the video, see what you make of it and if you have the parts on hand, you can avoid a fairly costly trip to the Apple Store for a replacement MacBook Pro battery and add about two to three hours of on-the-fly usage:



Apple pulls plug on white MacBook notebook, product reaches “End of Life” status

Posted by:
Date: Thursday, February 9th, 2012, 07:20
Category: Hardware, MacBook, News

You had to like the white MacBook.

If nothing else, it was plucky and it looked pretty good when you were working on one in a coffee shop.

Unfortunately, Apple has reportedly notified resellers that the white polycarbonate MacBook is now officially classified as “End of Life” and has been discontinued.

Per MacRumors, Apple has stopped selling the white notebook to even its educational markets and notified resellers that the MacBook is now classified as “End of Life.”

The MacBook was Apple’s entry-level notebook for years, but it faced internal competition in 2010 with the release of the 11.6-inch MacBook Air, which also started at US$999 and was an instant hit.

Apple introduced the MacBook in May 2006 during the transition from PowerPC to Intel processors. In 2008, it temporarily received an aluminum makeover, but that machine was later rebranded as the 13-inch MacBook Pro. Apple released a unibody polycarbonate design in 2009 that remained until the product was discontinued last year.