The Online Music and Movie Rental Myth

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Date: Wednesday, July 19th, 2006, 09:00
Category: Opinion

Think Secret reported yesterday they had “learned exclusively” of a surprise announcement at Apple’s WWDC: iTunes would begin renting movies.
Of course, they didn’t exclusively learn anything; if such an effort was really underway, a lot of involved people would also have to know about it! Perhaps they meant to say they were “exclusively reporting” the idea. Then again, by reporting it, it prevents it from being a WWDC surprise, so there are multiple problems with their story.
Despite that, there is a general perception among industry analysts that Apple, by showing up late to the subscription rental party, faces the threat of losing their majority ownership of online media sales. We’ll have to wait a few weeks to find out if Think Secret invented their rumor, or if it is based on any real information, but the underlying myth of the holy grail of media subscription rentals can be taken apart right now.
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Contributed by: Daniel Eran, RoughlyDrafted

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Cinema Displays with iSights and Glossy Screens?

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Date: Tuesday, July 18th, 2006, 01:53
Category: Opinion

Now that the MacBook Pro, MacBook and iMacs all have built-in iSights, it makes sense for Apple to revamp its display line and include the same feature. If I buy a pro desktop I’m going to want a display that will let me use Front Row and PhotoBooth, two fun features of the consumer systems and the pro laptop. If Apple doesn’t plan to tweak the Cinema Display line (and I think it will), hopefully Jobs & Company will release a new standalone iSight with enhanced functionality.

Macsimum News – Will Apple update its Cinema Display line with iSights, glossy screen options?

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the Microsoft Invincibility Myth

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Date: Friday, July 14th, 2006, 00:16
Category: Opinion

According to proponents of this myth, Microsoft’s expertise in building software platforms ensures that everything that Microsoft does will turn to gold. This supposed invincibility is used to prove how Microsoft will eventually dominate all new markets, from online music stores to the iPod, and how advances by Linux and Apple’s Mac OS X will never make any significant impact on PC desktops. They’re wrong, here’s why.
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Contributed by: Daniel Eran, RoughlyDrafted

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Using iSight as a Hand Gesture Input Device

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Date: Thursday, July 13th, 2006, 12:00
Category: Opinion

Apple has included simple hardware features on their laptops that have found new and different applications in the minds of users. Here are two enabling technologies that made news recently, along with an idea I’d like to see inspired by the movie Minority Report and the Sony EyeToy.
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Contributed by: Daniel Eran, RoughlyDrafted.com

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Imaging MacBooks: Understanding MBR, APM, & GPT

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Date: Tuesday, July 11th, 2006, 09:00
Category: Opinion

The following information applies to all of Apple’s Intel based Macs, and is important in understanding the issues involved with using BootCamp, or in moving drives between PCs and Intel Macs. It also helps to explain why Apple beat all the other PC makers in widely releasing EFI based computers.
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Contributed by: Daniel Eran, RoughlyDrafted

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India: Why Apple Walked Away

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Date: Wednesday, July 5th, 2006, 08:00
Category: Opinion

Yet he is also a tough-minded executive who knows when to cut and run. That’s why Apple Computer Inc. has shelved plans to build a sprawling technical support center in Bangalore, even as IBM (IBM ) and other tech powers are ramping up. Just three months back, Apple appeared to be on the same trajectory, and there was talk of the company hiring 3,000 workers by 2007 to handle support for Macintosh computers and other Apple gear. Many in India even speculated that Jobs might travel there this year to publicize Apple’s commitment to the country.

It wasn’t meant to be. In late May, Apple dismissed most of the 30 new hires at its subsidiary in Bangalore. (A handful working in sales and marketing will stay on.) Spokesman Steve Dowling would say only that Apple had “reevaluated our plans” and decided to provide support from other countries. Another source familiar with the situation, though, says the decision was cost-driven. “India isn’t as inexpensive as it used to be,” the source says. “The turnover is high, and the competition for good people is strong.” Apple feels it “can do [such work] more efficiently elsewhere.

“The shutdown highlights concerns about the sustainability of India’s fast-track economy. True, India grew 9.3% last quarter and is still home to the world’s largest and fastest-growing offshore outsourcing sector, which last year generated some $17.3 billion in revenues and employed nearly 700,000 people, according to the McKinsey Global Institute. Yet India’s benchmark Sensitive index, or Sensex, has dropped by 20% in the past month as global investors have fled emerging-market stocks. And the outsourcing sector is now plagued by concerns about rising wages. Entry-level pay at tech and outsourcing companies climbed by as much as 13% annually from 2000 to 2004, while salaries for midlevel managers jumped 30% a year during the same period, to a median of $31,131, according to McKinsey and Nasscom, India’s software industry association.

Business Week – India: Why Apple Walked Away

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Subscription Music from iTMS & .Mac

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Date: Wednesday, July 5th, 2006, 08:00
Category: Opinion

The iTunes free music program promotes artists just like radio play does: it introduces the public to a wider variety of music than they might have otherwise known about. It also introduces users to the convenience of downloaded music. Users can try out the iTMS, free and without obligation, and decide if buying music online works for them.
Apple should tie their music promotion into the .Mac service by offering .Mac members additional music tracks and TV programs each week for free. The general public would still get the track or two Apple releases on New Music Tuesdays, but .Mac users would get a special backstage pass that lasted throughout their subscription.
Here’s how it could work…
Contributed by: Daniel Eran, RoughlyDrafted

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The Road to VoIP: PhoneWars

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Date: Wednesday, July 5th, 2006, 08:00
Category: Opinion

Voice over IP is a technology designed to move communications from the existing, old phone system to the Internet. This series of articles looks the benefits and risks of VoIP and how the technology is developing. This first article considers the reasons for, and challenges behind, replacing the existing old phone empire with a new system.

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Contributed by: Daniel Eran, RoughlyDrafted

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BSD & GPL: Different Sources for Different Horses

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Date: Wednesday, July 5th, 2006, 07:00
Category: Opinion

How far can Apple go with open source? Many argue that Apple should decisively push into expanding their open source efforts, but how? There isn’t just one way to embrace open source as a strategy.
This article compares the benefits and the motivations behind two very different styles of open source development: the BSD style license, pioneered by UC Berkeley and MIT; and the GPL invented by Richard Stallman, the founder of the free software movement.
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Contributed by: Daniel Eran, RoughlyDrafted

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Stevenson Fails ‘Report Card’ on Mac Ads

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Date: Tuesday, June 27th, 2006, 09:00
Category: Opinion

apple-getamac-ad.jpgSeth Stevenson writes a column for Slate called the “Ad Report Card,” where he rates the effectiveness of advertising based on his own extemporaneous criteria. Sometimes it’s the concept , sometimes execution, and sometimes he just likes ads because they are entertaining. After watching Apple’s new Get a Mac ads, however, he complained:
“They are conceptually brilliant, beautifully executed, and highly entertaining. But they don’t make me want to buy a Mac.”
Advertising isn’t supposed to make you think you want to buy the product; it is designed to create awareness and results. That subtle difference is something an ad critic should understand, so Stevenson fails the grade.
Contributed by: Daniel Eran, RoughlyDrafted

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