Market Share Myth: Nailed!

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Date: Wednesday, July 26th, 2006, 09:00
Category: Opinion

In The Apple Market Share Myth, I demonstrated how overall market share numbers can be used to suggest ideas that have no basis in reality. Here, I’ll look at the slippery aspect of numbers, prove that a quality share of the market can be better than a larger market share, and then compare how the definition of a market is critically important in determining how useful market share numbers are. In particular, I’ll look at the iPod’s market share.
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Contributed by: Daniel Eran, RoughlyDrafted

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New Media and Free Market Choice

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Date: Monday, July 24th, 2006, 08:00
Category: Opinion

Here in part two, I’ll consider five examples that prove that intellectual property, while offering some new challenges, still obeys the same market laws of supply and demand. Along the way, I’ll also prove why the market has rejected digital media rentals.
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Contributed by: Daniel Eran, RoughlyDrafted

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The Apple Market Share Myth

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Date: Monday, July 24th, 2006, 08:00
Category: Opinion

Market share is often used in spreading FUD. It has been used against Apple’s Macintosh since its introduction over twenty years ago. Professional nay-sayers have long insisted that the Mac’s limited market share would prevent it from benefiting from the hardware economies of scale that were driving PCs cheaper, as well as the widespread software development forces that were introducing a wide range of diverse PC applications.
Ironically, those making the biggest stink about Apple’s historically low share of the overall PC market have started attacking the iPod’s majority share of the music player market. They gleefully preach the imminent demise of the iPod because its reported market share fell to 75% of all music devices. If market share is so critically important, why aren’t the same analysts advising people to march out and buy the market leading iPod?
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Contributed by: Daniel Eran, RoughlyDrafted

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The Online Music and Movie Rental Myth

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Date: Wednesday, July 19th, 2006, 09:00
Category: Opinion

Think Secret reported yesterday they had “learned exclusively” of a surprise announcement at Apple’s WWDC: iTunes would begin renting movies.
Of course, they didn’t exclusively learn anything; if such an effort was really underway, a lot of involved people would also have to know about it! Perhaps they meant to say they were “exclusively reporting” the idea. Then again, by reporting it, it prevents it from being a WWDC surprise, so there are multiple problems with their story.
Despite that, there is a general perception among industry analysts that Apple, by showing up late to the subscription rental party, faces the threat of losing their majority ownership of online media sales. We’ll have to wait a few weeks to find out if Think Secret invented their rumor, or if it is based on any real information, but the underlying myth of the holy grail of media subscription rentals can be taken apart right now.
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Contributed by: Daniel Eran, RoughlyDrafted

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Cinema Displays with iSights and Glossy Screens?

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Date: Tuesday, July 18th, 2006, 01:53
Category: Opinion

Now that the MacBook Pro, MacBook and iMacs all have built-in iSights, it makes sense for Apple to revamp its display line and include the same feature. If I buy a pro desktop I’m going to want a display that will let me use Front Row and PhotoBooth, two fun features of the consumer systems and the pro laptop. If Apple doesn’t plan to tweak the Cinema Display line (and I think it will), hopefully Jobs & Company will release a new standalone iSight with enhanced functionality.

Macsimum News – Will Apple update its Cinema Display line with iSights, glossy screen options?

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the Microsoft Invincibility Myth

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Date: Friday, July 14th, 2006, 00:16
Category: Opinion

According to proponents of this myth, Microsoft’s expertise in building software platforms ensures that everything that Microsoft does will turn to gold. This supposed invincibility is used to prove how Microsoft will eventually dominate all new markets, from online music stores to the iPod, and how advances by Linux and Apple’s Mac OS X will never make any significant impact on PC desktops. They’re wrong, here’s why.
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Contributed by: Daniel Eran, RoughlyDrafted

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Using iSight as a Hand Gesture Input Device

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Date: Thursday, July 13th, 2006, 12:00
Category: Opinion

Apple has included simple hardware features on their laptops that have found new and different applications in the minds of users. Here are two enabling technologies that made news recently, along with an idea I’d like to see inspired by the movie Minority Report and the Sony EyeToy.
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Contributed by: Daniel Eran, RoughlyDrafted.com

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Imaging MacBooks: Understanding MBR, APM, & GPT

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Date: Tuesday, July 11th, 2006, 09:00
Category: Opinion

The following information applies to all of Apple’s Intel based Macs, and is important in understanding the issues involved with using BootCamp, or in moving drives between PCs and Intel Macs. It also helps to explain why Apple beat all the other PC makers in widely releasing EFI based computers.
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Contributed by: Daniel Eran, RoughlyDrafted

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India: Why Apple Walked Away

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Date: Wednesday, July 5th, 2006, 08:00
Category: Opinion

Yet he is also a tough-minded executive who knows when to cut and run. That’s why Apple Computer Inc. has shelved plans to build a sprawling technical support center in Bangalore, even as IBM (IBM ) and other tech powers are ramping up. Just three months back, Apple appeared to be on the same trajectory, and there was talk of the company hiring 3,000 workers by 2007 to handle support for Macintosh computers and other Apple gear. Many in India even speculated that Jobs might travel there this year to publicize Apple’s commitment to the country.

It wasn’t meant to be. In late May, Apple dismissed most of the 30 new hires at its subsidiary in Bangalore. (A handful working in sales and marketing will stay on.) Spokesman Steve Dowling would say only that Apple had “reevaluated our plans” and decided to provide support from other countries. Another source familiar with the situation, though, says the decision was cost-driven. “India isn’t as inexpensive as it used to be,” the source says. “The turnover is high, and the competition for good people is strong.” Apple feels it “can do [such work] more efficiently elsewhere.

“The shutdown highlights concerns about the sustainability of India’s fast-track economy. True, India grew 9.3% last quarter and is still home to the world’s largest and fastest-growing offshore outsourcing sector, which last year generated some $17.3 billion in revenues and employed nearly 700,000 people, according to the McKinsey Global Institute. Yet India’s benchmark Sensitive index, or Sensex, has dropped by 20% in the past month as global investors have fled emerging-market stocks. And the outsourcing sector is now plagued by concerns about rising wages. Entry-level pay at tech and outsourcing companies climbed by as much as 13% annually from 2000 to 2004, while salaries for midlevel managers jumped 30% a year during the same period, to a median of $31,131, according to McKinsey and Nasscom, India’s software industry association.

Business Week – India: Why Apple Walked Away

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Subscription Music from iTMS & .Mac

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Date: Wednesday, July 5th, 2006, 08:00
Category: Opinion

The iTunes free music program promotes artists just like radio play does: it introduces the public to a wider variety of music than they might have otherwise known about. It also introduces users to the convenience of downloaded music. Users can try out the iTMS, free and without obligation, and decide if buying music online works for them.
Apple should tie their music promotion into the .Mac service by offering .Mac members additional music tracks and TV programs each week for free. The general public would still get the track or two Apple releases on New Music Tuesdays, but .Mac users would get a special backstage pass that lasted throughout their subscription.
Here’s how it could work…
Contributed by: Daniel Eran, RoughlyDrafted

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