Apple’s Mac OS X Leopard and Microsoft’s Vista 4: Naked Sales

Posted by:
Date: Monday, November 20th, 2006, 08:00
Category: Opinion

Apple’s Mac OS X Leopard and Microsoft’s Vista follow different strategies in their prerelease marketing, product positioning, and market positioning. Here’s a look at how both differ in product integration.
Read More…
Contributed by: Daniel Eran, RDM

(more…)

Apple’s Mac OS X Leopard and Microsoft’s Vista: A Risk Strategy

Posted by:
Date: Friday, November 17th, 2006, 00:00
Category: Opinion

PC enthusiasts like to scoff at the market share of Macs in comparison to worldwide computer sales. They view the worldwide PC market like a simple board game of Risk, where market leaders Dell and HP have more armies scattered over more territories, and Apple only has armies places in a few.
Read More…
Contributed by: Daniel Eran, RDM

(more…)

Digital fragility

Posted by:
Date: Thursday, November 16th, 2006, 12:00
Category: Opinion

lost-usb-drive.jpgSaw this posted on the gym wall this morning.
Made me wonder how many years of work are sitting on flash memory. The millions of ‘priceless memories’ that exist as JPEGs on digital cameras and mobile phones. Entire music collections on MP3 players.
Most of them won’t be backed-up. Terabytes of data, all of it an absent-minded moment, or a ‘format this drive’ away from oblivion.
I haven’t backed up my laptop for weeks.
I’ll be doing it this evening.
Contributed by: Brett Jordan

(more…)

Mac OS X Leopard vs Windows Vista 2: The Indirect Choice

Posted by:
Date: Wednesday, November 15th, 2006, 20:28
Category: Opinion

Apple is strongest where Microsoft is weakest, and vice versa. Despite the intense interest in pitting Apple against Microsoft, Leopard and Vista simply aren’t direct competitors.
Read More…
Contributed by: Daniel Eran, RDM

(more…)

Leopard vs Vista 1: Prerelease Marketing

Posted by:
Date: Wednesday, November 15th, 2006, 08:00
Category: Opinion

The biggest hurdle in directly comparing Mac OS X Leopard against Windows Vista is that Apple and Microsoft have very different marketing strategies, particularly when it comes to prerelease software. Why is Apple so Secretive? described this in greater detail. Here’s the difference of ‘known knowns.’
Read More…
Contributed by: Daniel Eran, RDM

(more…)

The Danger of DRM

Posted by:
Date: Sunday, November 12th, 2006, 23:46
Category: Opinion


The market for digital music was repressed for nearly a decade prior to the arrival of Apple’s iPod. Here’s why digital music languished for so long, how Apple was able to build a digital business, and why rivals are struggling to turn back the clock and return digital downloads into a legal black hole of onerous restrictions.
Read More…
Contributed by: Daniel Eran, RDM

(more…)

The Digg Fraud Campaign Behind Zune

Posted by:
Date: Saturday, November 11th, 2006, 23:35
Category: Opinion

The problem with the anonymous Internet is that services like Digg fail to exercise any of the accountability of traditional news sources, and are happy to be used to spread false information if it results in ad clicks. That’s something that Apple has the power to change, but who knows when?
Read More…
Contributed by: Daniel Eran, RDM

(more…)

Apple’s Adventures in Retail

Posted by:
Date: Saturday, November 11th, 2006, 19:27
Category: Opinion

Along with producing its own unique software, Apple’s retail efforts are largely overlooked as a major component of the company’s recent success.
Here’s how Apple got started in a rotten economic climate ripe with naysayers. Read More…
Contributed by: Daniel Eran, RDM

(more…)

Strike 3: Why Zune will Bomb this Winter

Posted by:
Date: Friday, November 10th, 2006, 23:30
Category: Opinion

The Microsoft iPod-Killer Myth already outlined why Microsoft’s overall online media strategy has tanked so far, but the Zune faces three additional strikes this winter that will prevent it from making any headway in its goal to unseat the iPod.
Read More…
Contributed by: Daniel Eran, RDM

(more…)

Apple’s Retail Challenge

Posted by:
Date: Tuesday, November 7th, 2006, 22:32
Category: Opinion

For Apple to make any progress in selling Macs, it would need to figure out how to do retail itself. To get started, Apple took a few pointers from Dell. As Steve Jobs said: “We’re coming after you, buddy!”
Read More…
Contributed by: Daniel Eran, RDM

(more…)