Marketing Macs in a PC World

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Date: Monday, November 6th, 2006, 09:00
Category: Opinion

An accidental discovery was key to Apple’s recovery but it wasn’t the only way the new Apple revitalized its Mac platform. Another contributing factor involved learning how to effectively sell its products.
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Contributed by: Daniel Eran, RDM

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How CPR Saved Apple

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Date: Monday, October 23rd, 2006, 05:49
Category: Opinion

Apple’s efforts to boost market share in the 90′s not only failed, but distracted the company away from what was the really critical problem: potential new customers had no reason to buy a Mac. Here’s how CPR from NeXT saved the company.
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Contributed by: Daniel Eran, RDM

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Why Apple Failed

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Date: Saturday, October 21st, 2006, 22:24
Category: Opinion

Why Apple’s market share always been low, and why it failed to make any progress in the 90′s. Here’s an interesting look at why the Mac fell into crisis, and why the solutions of PC analysts–to be more like Dell, HP and Microsoft–didn’t work, leaving Apple to find its own turnaround strategy.
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Contributed by: Daniel Eran, RDM

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Zune Myths: Wireless, Markets, and BROWN

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Date: Friday, October 20th, 2006, 08:31
Category: Opinion

The latest iPod Killer from Microsoft has raised a lot of questions. RDM is full of answers! Here’s why many analysts are getting it all wrong on competition, markets, squirting and Brown.
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Contributed by: Daniel Eran, RDM

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Ten More Myths of Zune

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Date: Wednesday, October 18th, 2006, 00:30
Category: Opinion

“Ten iPod vs. Zune Myths” took apart the spin on Zune, but there’s plenty left to examine. Here’s a look at the whimpers of jilted executives, painful marketing drivel and fan speak, the geeky in-jokes, as well as the market realities and technical problems facing everyone’s favorite iPod Killer. Read More…
Contributed by: Daniel Eran, RDM

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Vista and Parallels: Pony Up

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Date: Monday, October 16th, 2006, 08:00
Category: Opinion

Microsoft’s latest licensing salvo on Vista means you pay more for the same experience.
As a part of Vista’s new licensing procedures, Microsoft has announced that only Vista Business and Ultimate will be legally permitted to be installed in a virtual machine. Parallels is a virtual machine. This means that in order to have a legal install of Vista on Parallels, you must have either Business or Ultimate.
Of course, there is nothing stopping you from installing Vista Home or Premium in Parallels, Windows Genuine Advantage and Activation will not block Home versions of Vista from being installed in Windows. Microsoft has only stated their interpretation of the license… we won’t be able to analyze the license itself until it is released.
Windows has in the past made sketchy details about licensing, opening OEMs to legal threats of being forced to refund the cost of Windows, should a user chose to install Linux on their system. And while Microsoft ex-post-facto can chose to say whatever they wish about the license… it may not be legally binding.
In short, you won’t get in any trouble legally for installing Vista Home (Basic or Premium) in Parallels, but Microsoft says you shouldn’t. Considering Parallels only takes advantage of the full feature set of Home Basic, it appears that while Microsoft says no, the actual answer is yes, you can.
Contributed by: Christopher Price – www.pcsintel.com

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Apple and Microsoft: Planting Software Seeds

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Date: Monday, October 16th, 2006, 08:00
Category: Opinion

How the two tech giants watched each other for ideas to copy and failures to avoid. Busts the “Myth of Expensive Macs” and the “Apple could have been Microsoft Myth”. Plus the $10,000 computers of 1990, and how both provide value with integrated products.
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Contributed by: Daniel Eran, RDM

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Why the World Went Windows

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Date: Monday, October 16th, 2006, 08:00
Category: Opinion

How Microsoft combined savvy marketing, fortunate events, and fraudulent marketing to take the tech world by storm, displace terminals and Unix workstations, challenge the Macintosh, and build an empire.
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Contributed by: Daniel Eran, RDM

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Platform Death Match! 1990-1995: Apple vs. Microsoft in the Enterprise

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Date: Thursday, October 12th, 2006, 04:09
Category: Opinion

“Why Apple Will Change TV” compared how Apple is poised for success in areas where Microsoft is currently failing. But circumstances are subject to change!
Just over a decade ago, Apple began facing serious legacy problems with its platform, with many parallels to today’s Microsoft. Examining Apple’s dramatic fall provides a series of notable platform lessons that no company should ignore.
A look at the forgotten failure of Apple’s PowerTalk.Read More…
Contributed by: Daniel Eran, RDM

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The Secret Failures of Microsoft

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Date: Wednesday, October 11th, 2006, 00:00
Category: Opinion

The big corporations partering with Microsoft suggest that the company knows what it’s doing, but real the secret is that Microsoft hasn’t ever earned significant profits in the consumer hardware business. Here’s why DRM is the least of the Zune’s worries!
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Contributed by: Daniel Eran, RDM

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