Date: Thursday, November 13th, 2014, 10:12
Category: Finance, iOS, iPad, iPhone, Rumor
Remember how Apple seemed like a second class citizen in the business and enterprise world?
That might be about to change.
According to Reuters, Apple is embarking on its most aggressive expansion yet onto corporate turf, hiring a dedicated sales force to talk with potential clients like Citigroup and working in concert with a dozen or so developers, two sources familiar with its plans say.
Experts say the company hopes to offset a gradual deceleration in growth – highlighted by iPad sales that have declined three straight quarters – by expanding its footprint in the workplace.
Three months after unveiling a partnership with IBM to develop apps for corporate clients and sell them on devices, the iPhone maker’s plans to challenge sector leaders Hewlett-Packard, Dell, Oracle and SAP are starting to take shape.
Details remain scant, but some industry experts say that the tie-up with Big Blue gives Apple an opportunity to begin to challenge Hewlett Packard’s and Dell’s dominance of office IT, and Oracle and SAP’s command of work applications. Depending on its progress, it may hamper Microsoft, Samsung’s or Google’s own efforts in the nascent market for mobile work applications.