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The Apple Core

The Apple Core: CoolBook adjusts Core Duo voltage and clock speed

Hot on the heels of my story yesterday about undervolting your Core Duo CPU to save on battery and heat comes a nifty piece of shareware. CoolBook is a GUI to control CPU clock speed and voltage. It’s like the author was reading my mind!

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The Apple Core

The Apple Core: “Undervolting” promises to increase battery life

Everyone’s heard of overclocking a CPU to wring the last few drops of performance out it, right? Well, a notebook jockey’s equivalent is called “undervolting” and it’s designed to increase battery life not clock speed.

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The Apple Core

The Apple Core: Apple needs to do more with Google

On 29 August, 2006 Google Chief Executive Officer Dr. Eric Schmidt was elected to Apple’s board of directors (Dr. Schmidt also sits on Princeton University’s board of trustees.) Apple and Google are the silicon valley’s power couple and Apple needs to take better advantage of this relationship by doing more to partner with Google.

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The Apple Core

The Apple Core: Apple targets adult products named “Pod”

It’s no secret that Apple is clamping down on the term “Pod.” Lawyers from everyone’s favorite fruit company have gone after Web sites, products and magazines using the term “Pod” in their name. Who does Apple council have in their cross hairs next? Adult toy manufacturers.

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The Apple Core

The Apple Core: The MacBook Chasm Shrinks

A very short two weeks ago I wrote about the MacBook chasm, the difference in features and benefits between Apple’s consumer MacBook and the professional MacBook Pro. I wrote that Apple’s revving the MacBook Pro to the faster and cooler Core 2 Duo processor essentially widened the gap between the two lines and that it would make potential MacBook buyers think long and hard about the MBP before buying.