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The Apple Core

The Apple Core: Apple’s un-keynote at Apple-Expo Paris

Although I previously reported that Apple is not giving a keynote address at Apple-Expo in Paris in two weeks, Mac4Ever and HardMac are reporting that Apple is holding a press event on 12 September in San Francisco, the same date as the kickoff of Apple-Expo. The sites also indicate that the press event is being […]

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The Apple Core

The Apple Core: What can we learn from Microsoft’s Mac BU blog?

So it’s official. Everyone’s doing it. Blogging, that is. That’s right, pretty much everyone these days has a blog, including a freshy from the good folks at Microsoft’s Mac Business Unit (Mac BU). Their blog, affectionately titled Mac Mojo (kudos on the name guys!) is part of Redmond’s strategy to try to be warm and […]

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The Apple Core

The Apple Core: Google CEO joins Apple board

In a somewhat surprising after-hours announcement, Google Chief Executive Officer Dr. Eric Schmidt was elected to Apple’s board of directors at their meeting yesterday. Dr. Schmidt also sits on Google’s board of directors and Princeton University’s board of trustees. Schmidt joined Google from Novell where he was chairman and CEO. Prior to Novell he was […]

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The Apple Core

Coming to an iPod near you: streaming and subscriptions

Apple hasn’t released an updated iPod since October 2005 and anticipation is building as the market waits for the next development from the industry leader in portable music players. A WiFi-equipped iPod would be able to stream music from Internet radio stations and even purchase and download songs Over The Air (OTA) from the iTunes […]

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The Apple Core

The Apple Core: Apple battery fiasco

Hours after posting yesterday that the U.S. Consumer Product Safety Commission (CPSC) determined that substandard batteries for Apple’s 15-inch MacBook Pro “didn’t pose any safety threat” the same organized notified the public that Apple would be recalling 1.8 million Lithium Ion batteries sold for the PowerBook G4 and iBook G4. This is the third such […]