DDR3 DRAM prices drop to all-time low

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Date: Thursday, February 23rd, 2012, 07:59
Category: Hardware, News

If you were looking to upgrade your RAM, there’s literally never been a better time for it.

Per Macworld, prices of DDR3 DRAM memory used in notebooks and desktops have dipped to an all-time low of around US$1, and will continue to fall, which could help PC makers pack more memory into computers, analysts said.

Average prices for predominant 2Gb (gigabit) DDR3 DRAM die hit the US$1 mark during the first quarter, which is a massive drop from the average price of roughly US$2.25 for the same memory in the first quarter last year, according to research firm iSuppli. A 4GB (gigabyte) DRAM module was priced between US$18 and US$20 at the end of 2011, a precipitous drop from $40 at the end of 2010.

The price of a 2Gb DRAM chip was between 82 cents and 95 cents on Wednesday, according to DRAMExchange, a website that tracks daily memory pricing.

The drop in memory prices is a continuation of a trend from last year, analysts said. A shortfall in PC demand hurt memory pricing last year, but memory makers are still moving excess inventory into the market rapidly, which has contributed to the continued price drop.

“We’re at a historical all-time low, yes,” said Mike Howard, senior principal analyst at IHS iSuppli. “It costs Dell and Hewlett-Packard less now than a year ago to put the same amount of memory in the PC.”

Instead of packing more memory, some PC makers have opted to load the same amount of memory in PCs to cover the rising cost of other components. Dell earlier this week said it was using the favorable memory and LCD pricing environment to offset the rising prices of hard drives, which were in short supply due to the floods in Thailand last year.

The DRAM industry fundamentals are weak, but memory makers are taking corrective action to balance supply and demand, iSuppli’s Howard said. Some of the existing manufacturing capacity is coming offline to reduce output, but the prices could continue to fall as long as the cost of making memory drops.

The pricing will continue to fall through the second quarter, said Shane Rau, research director at IDC.

“The issue is huge oversupply in the first and second quarter of 2012 and the resulting pricing competition among suppliers,” Rau said.

The DRAM market initially fell apart at the end of 2008 after the economic downturn prompted DRAM makers to reduce memory output. However, production went up the following year as PC demand recovered with the active refresh cycle and the release of the 64-bit version of Windows 7 in 2009, which allowed for a higher memory ceiling.

But PC shipments slowed down again in the second half of 2010 with growing demand for tablets and smartphones, which rely on different memory types such as low-power DDR and nonvolatile NAND flash memory. Some chip makers have now changed business models and are increasing focus on memory for tablets and smartphones.

Stay tuned for additional details.

In other news, I recently upgraded my 2011 MacBook Pro’s RAM to 16 gigabytes…and the ladies still haven’t really noticed.

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