Dell Pulls Rug from Under Apple

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Date: Monday, February 1st, 1999, 00:00
Category: Archive

A recent Dataquest report puts Dell in front of Apple in educational sales, toppling the established king of academic computing from the education sales charts. According to this Reuters article:

Based on unit shipments, Dell overtook Apple in the education market in the first quarter and has continued to lead in the second quarter of the calendar year, according to market researcher Dataquest, the company said.

Dell maintained a lead of five percentage points over the nearest competitor, Apple, for both quarters.

Dell, which sells computers directly to consumers, had a 21 percent share of the educational market in the second quarter, Dataquest said.

We expect Apple, with their iBooks and new iMacs, to reclaim the top spot once this quarter’s sales figures are accounted for.

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