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Dutch Google Ads Hint at Updated iMacs, MacBooks and Mac Minis

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A series of Dutch-based Google AdSense ads appear to have prematurely revealed new Apple iMacs, entry level white MacBooks and Mac minis. According to AppleInsider, the ads, now mostly removed from Google searches, appeared over the weekend, suggested “thinner iMacs, redesigned polycarbonate MacBooks with thinner, sleeker enclosures, and speed-bumped Mac minis,” could be revealed sooner than later, even as early as this month.

Italian, German, Austrian and Belgium Google searches also reportedly produced similar results.

The ads revealed a “faster and more affordable than ever,” Mac mini “from only €499,” a €100 saving on the current cheapest price.

Alongside the Mac mini, the white MacBook notebook was listed as “thinner, lighter and stronger,” according to some translations – “Dunner, lichter en krachtiger! Gratis bezorging. Bestel vandaag” on the Belgium version of Google – while the new iMac was described as “ultra thin,” starting from €1099.

Rumours of a redesigned iMac with a “thinner, organic design, likely with smoothed or rounded edges” have also been doing the rounds for the last few weeks with analysts helping to fuel claims a refresh is imminent. Observers have claimed a new look iMac could be close to the current Apple Cinema Display in design.

The reports of a new Mac mini, with faster NVIDIA graphics processor appear to be new.