ESPN expresses interest in subsidizing mobile data plans, looks to keep users watching streaming video
Date: Friday, May 10th, 2013, 07:58
ESPN wants you watching streaming video, even if they have to pick up part of the check…
Per the Wall Street Journal and AppleInsider, cable sports network ESPN has expressed interest in potentially subsidizing those data plans to allow users to stream video without worrying about overage fees.
ESPN has allegedly had discussions with at least one major U.S. carrier about the plan. The two largest carriers in America, Verizon and AT&T, both carry the iPhone and both restrict new customers with capped data plans.
The concept proposed by ESPN could guarantee that content streamed from the network would not result in data plan overage charges. The network has reportedly expressed interest in either paying carriers outright, or giving them a share of advertising revenue.
But the alleged deal isn’t imminent, the report said, as questions remain about the economics, and the fact that any agreements could run afoul of government regulators.
Carriers such as Verizon and AT&T are said to be interested in content deals as a way of increasing revenue without raising fees for subscribers.
ESPN has aggressively pursued mobile streaming capabilities as smartphones and tablets have gained in popularity. The network’s WatchESPN application allows users with participating cable subscribers to stream live sporting events from the ESPN family of networks.
Content available on WatchESPN includes the NBA regular season and playoffs, major golf tournaments like The Masters and U.S. Open, college football and basketball, and thousands of other live events. The service also streams original ESPN shows like SportsCenter, Pardon the Interruption, and Mike and Mike in the Morning.
But smartphone users might be reluctant to use live streaming video services like WatchESPN on the go because of restrictive mobile data plan caps in place via wireless carriers. Both Verizon and AT&T charge customers a US$15 fee for each gigabyte consumed in excess of their data plan cap.
Watching low-quality video for one hour uses about 200 megabytes of data. For an hour of high-definition video, a user might expect to see 400 megabytes of usage on their mobile data plan.
Stay tuned for additional details as they become available.