Exclusive: Go2Mac Confirms Apples Retail Location in NYC (with Pics)

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Date: Monday, February 1st, 1999, 00:00
Category: Archive


[UPDATED] New York, NY — Acting on a hot tip from retail store scoop-site Think Secret, your fearless editor took the Amtrak Northeast Direct from Philadelphia to New York to investigate one of the hottest rumors in Apple’s forthcoming retail strategy.

According to the ‘mill, Apple is planning to set up a retail location in a cool little art community in New York City called SOHO, home of plenty of famous designer clothing stores and a small branch of the famous Guggenheim museum.

By the looks of things the SOHO location has the potential to be the company’s flagship location. The proposed sight is a 10,000 square foot former post office at the corner of Prince and Greene streets that is currently occupied by home furnishing retailer Restoration Hardware. Restoration is closing on Saturday 28 April 2001 and was having a 75 percent-off-everything sale when I was there yesterday.

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Shoo: Prince and Green.

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This is a LARGE building.

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The Greene Street side.

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The sign says it all.

Yesterday whilst gum shoeing around the store I was able to confirm with two different individuals that Apple had indeed chosen the Greene and Prince location for the store. Both individuals were the type of people that would privy to such information, one basically blurted it out and the other took a little prodding, but it was quite clear that Apple was going to be the new tenant.

And now for the interior shots of the facility that is told to fetch U$150,000 per month in rent.

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Interior shot from the entrance on Prince.

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Interior shot looking into the right rear corner.

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Interior shot looking at the entrance.

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Interior shot looking at the right front corner.

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Long shot of the left.

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Right rear with a little second floor detail.

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Looking up at the second floor, note the beautiful ceiling detail.

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Wider shot of the second floor.

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Another wide shot of the second floor.

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Restoration Hardware arch above the Prince Street entrance.

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