Greenpeace Report Targets Apple, Misses

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Date: Tuesday, September 5th, 2006, 00:01
Category: Opinion

Greenpeace recently released a “Guide to Greener Electronics,” which specifically called attention to Apple and assigned the company a failing grade.
But just this April, the Sierra Club named Apple a “Forward Green Leader,” as one of the top ten environmentally progressive companies.
How is that possible? It turns out that the Greenpeace report was written by a member of the Silicon Valley Toxics Coalition, the grandstanding group that staged demonstrations last year complaining that consumers would throw away their iPod rather than replace its battery.
Both the SVTC campaign and the Greenpeace report were both factually flawed and grossly misleading. Here’s an evaluation of the claims each made, in comparison with the facts.
Read More…
Contributed by: Daniel Eran, RoughlyDrafted.com


Greenpeace recently released a “Guide to Greener Electronics,” which specifically called attention to Apple and assigned the company a failing grade.
But just this April, the Sierra Club named Apple a “Forward Green Leader,” as one of the top ten environmentally progressive companies.
How is that possible? It turns out that the Greenpeace report was written by a member of the Silicon Valley Toxics Coalition, the grandstanding group that staged demonstrations last year complaining that consumers would throw away their iPod rather than replace its battery.
Both the SVTC campaign and the Greenpeace report were both factually flawed and grossly misleading. Here’s an evaluation of the claims each made, in comparison with the facts.
Read More…
Contributed by: Daniel Eran, RoughlyDrafted.com

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