Has Apple Reached Their Design Zenith?

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Date: Monday, May 8th, 2006, 07:00
Category: Opinion

powermac-g5.jpgFollowing the Apple’s Intel transition it has occurred to me recently that most of their form factor design have stayed solid and they have simply have had to slip in the new intel chip. While this make much sense financially it has been a while since something new came out of the design studio. Remember the phrase “reworked from the ground up?” When did you last here that at a keynote?
Granted, there have been a few add-on products to come out of Cupertino, but hey, does anyone really love the design of the iPod Hi-Fi?
Thinking ahead it’s really the MacBook and MacPro’s turn next. With Jobs’ recent comment that the new products are the best yet (I know he always says that) could we be in from some fireworks from Mr. Ive? It’s been awhile since we heard from him – don’t you think?
How about some innovation in the upcoming MacBook:
– A full magnetic closure with no hook
– Refined night glow white encasing with possible shades of color
– 13.3-inch “true black” screen
– 20% slimmer
– Possible ship date of May 19, 2006 with the new 24/7 New York City store opening by SJ himself?
The Mac Pro (Intel tower) looks to ship 2007 but could also be seen at the WWDC developers conference in August. There has been little if no thought as to what this would look like or have inside. Do customers like the current “Power Mac” enclosure are we up for another redesign or another simple Intel chip switch.
iBook and Power Mac users of the world, it’s time you made yourself heard!


powermac-g5.jpgFollowing the Apple’s Intel transition it has occurred to me recently that most of their form factor design have stayed solid and they have simply have had to slip in the new intel chip. While this make much sense financially it has been a while since something new came out of the design studio. Remember the phrase “reworked from the ground up?” When did you last here that at a keynote?
Granted, there have been a few add-on products to come out of Cupertino, but hey, does anyone really love the design of the iPod Hi-Fi?
Thinking ahead it’s really the MacBook and MacPro’s turn next. With Jobs’ recent comment that the new products are the best yet (I know he always says that) could we be in from some fireworks from Mr. Ive? It’s been awhile since we heard from him – don’t you think?
How about some innovation in the upcoming MacBook:
– A full magnetic closure with no hook
– Refined night glow white encasing with possible shades of color
– 13.3-inch “true black” screen
– 20% slimmer
– Possible ship date of May 19, 2006 with the new 24/7 New York City store opening by SJ himself?
The Mac Pro (Intel tower) looks to ship 2007 but could also be seen at the WWDC developers conference in August. There has been little if no thought as to what this would look like or have inside. Do customers like the current “Power Mac” enclosure are we up for another redesign or another simple Intel chip switch.
iBook and Power Mac users of the world, it’s time you made yourself heard!

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