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HBO NOW service, app rolls out for Apple TV, iOS devices

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Amidst the slew of quiet content updates to the Apple TV, the HBO NOW channel is now one of them. The channel has also released its app for the iPhone and iPad, which can stream all of HBO’s past and present original content while the standalone streaming service costs $14.99 per month, with customers receiving the first month free if they sign up in April.

The HBO NOW app and service now divides its content into assorted categories such as a watch list, series and movies. The app also includes a search engine and settings menu and the Apple TV channel itself should surface today alongside the app.


For customers using the HBO NOW app, content can be streamed to an iPhone or iPad after subscribing to the service.

Unlike the previous HBO Go service, HBO NOW doesn’t require an existing cable or satellite subscription to access content. Customers can simply pay the flat monthly rate of US$14.99 to access content across their Mac, Apple TV or iOS device.

The HBO NOW app requires iOS 7.0 or later to install and run and is available for free. If you’ve tried the app and have any feedback to offer, let us know in the comments.

Via MacRumors and the App Store

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