"How about we call you Bruce to avoid confusion?"

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Date: Monday, February 1st, 1999, 00:00
Category: Archive


We have been getting flooded with email on the current topic of Apple’s choice of names for the new PowerBook G3, which we affectionately call Lombard. Since my MacWEEK article on the topic broke yesterday, feedback has ranged from the traditional “What have you been inhaling?” to numerous thoughtful suggestions. While we agree that there is some merit in using the naming convention used by auto manufacturers (99 Jetta, 98 Jetta, etc.) we still like the thought of more personal and unique names for products. Besides, it’s a lot of fun.

So far, a couple of the best suggestions came from PowerPage name consultant Steven Kan:

For the thin and light: PowerBook Razor, Exact-O, Svelte, Mercury, QuickSilver, Express, Espresso (small, with a lot of caffeine!), Bullet or Arrow

For the full-featured: PowerBook SledgeHammer or ThunderBolt, although I do like your suggestion of “PowerBook Voyage” quite a bit. Perhaps something that can tie in with an ad campaign comparing it to a Swiss Army knife?

For the consumer: PowerBook Companion

Want to throw your hat into the ring?, drop us a line with your most creative juice! (“How about we call you Bruce to avoid confusion?” is a quote from the Australian Philosopher Sketch from Monty Python’s Flying Circus. Special shout outs to John DeMillion and Bruce McDiffett for knowing the lyrics to the entire song! Thanks to everyone who responded to our “Bruce challenge.”)

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