Date: Thursday, January 16th, 2014, 16:29
Category: App Store, Apple
Tom’s under the weather, so I wanted to pitch in and cross-post a few of my ZDNet posts. In this one I discuss an issue that’s near and dear to my heart. My kids have accidentally purchased lots of In-App Purchases (IAPs) from the App Store because of Apple’s 15-minute no password window and nefarious developers that riddle free apps with ads and coerce kids into clicking through to bogus add-on purchases in Freemium apps.
Here are the suggestions I posted on The Apple Core:
- Offer the ability to require a password for every transaction.
- Offer the option to require a password for free downloads.
- Actively track the amount of refund requests in apps targeting kids and set a low threshold for penalizing developers that prey on young users with IAPs. (i.e. if your app generated more than 10 refunds in a day your App comes off the App Store for a day, and so on…)
- iTunes Store emails should be sent in real time as purchases occur.
- Offer the option to send an SMS or push notification to the account owner’s iPhone or iPad immediately after a purchase
- Make refunds easier to requests. Currently you can only request a refund within the desktop version of iTunes, and it’s extremely difficult to find
- Add more detail to IAPs in Recent Purchases UI by naming the host app in which the IAP occurred
The problem is that Apple took in $10 billion in revenue from the App Store in 2013, so there’s a strong disincentive to them doing anything that curbs its ferocious rate of sales. (Read more at ZDNet).
What’s your take?