Date: Friday, December 4th, 2015, 06:09
Category: Apple Watch, News, retail, Wearables
Apple has yet announce hard sales numbers for the Apple Watch, but the current intelligent guess is that the company has sold 3.9 million units worldwide since the wearable’s launch in April.
The latest data from market research firm IDC estimates Apple Watch sales totaled 3.9 million worldwide in the third quarter of 2015, making it the second most popular wearable device behind Fitbit fitness trackers during the three-month period ending September 30.
Apple posted a slight increase from the previous quarter, mostly the result of additional markets and channels coming on line. End-user attention has been going toward its entry-level and least expensive Sport line, to which Apple responded by introducing gold and rose gold models. In addition, Apple released watchOS 2, bringing native third-party applications to the device.
Competitor Fitbit shipped an estimated 4.7 million fitness trackers for 22.2 percent market share in the third quarter, compared to Apple’s estimated 18.6 percent market share. Apple Watch shipments grew over IDC’s second quarter estimate of 3.6 million, but both Apple and Fitbit ceded some market share to Xiaomi and other vendors.
IDC estimates that wearable shipments totaled 21 million worldwide in the third quarter, growth of 197.6% compared to the 7.1 million units shipped in the year-ago quarter. The company said the average smartwatch price was around $400, while basic bands and trackers averaged $94. China continues to be the fastest-growing wearables market, especially for lower-priced fitness trackers.
Apple has yet to disclose its Apple Watch sales numbers, instead grouping the wrist-worn accessory with iPod, Apple TV and Beats Electronics accessories under an “Other Products” category in quarterly earnings reports. Even so, CEO Tim Cook remains upbeat about sales when questioned.
Maybe one day we’ll be told the actual numbers…