Intel cites possible 50% battery life improvement in upcoming MacBooks under Haswell architecture

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Date: Tuesday, May 28th, 2013, 06:45
Category: Hardware, MacBook, MacBook Pro, News, Processors

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What a difference a next-gen architecture can make.

According to PCWorld, Intel’s next-generation processor in Apple’s MacBook line could see 50 percent greater battery life thanks to the processors expected to go into them, according to Intel.

In a media briefing ahead of the launch of its Haswell processor platform, Intel chief Rani Borkar said that the chipmaker had designed the line with notebooks and tablets in mind. That focus on mobile devices led to dramatic increases in battery life, with 50 percent longer operation in normal use and extending idle and standby battery life by up to 20 times.

That could mean that battery life for future MacBooks — already near the top of the industry — will see considerable improvements. A 15-inch Retina MacBook Pro’s battery life could jump from about six hours and 15 minutes to Apple’s seven-hour estimate under normal use.

The Haswell line is the latest in the chip giant’s instruction set architecture. The rise of smartphones and tablets has hobbled the PC industry, the main source of Intel’s sales. Increasingly, consumers are opting for mobile devices rather than traditional computing form factors, and Intel has struggled to gain a foothold in the mobile device segment.

The Haswell line, then, is intended to address both traditional computers and tablets as well. Some components of the line have had their power consumption reduced to as low as 7W. Intel’s tablet-tailored offerings are said to offer better performance than non-Intel chipsets, but with comparable battery life.

Intel has been talking up the possibilities of the Haswell line for months ahead of its launch. Most recently, the chipmaker released a document showing that Haswell will double or triple graphics performance compared to previous models.

Apple’s expected refresh of its MacBook line of devices is widely expected to feature Intel’s latest and greatest processor set.

Currently, retailers are running low on supplies of some MacBooks, and many Apple observers expect the company to announce the next generation during the keynote of its Worldwide Developer Conference in June.

Stay tuned for additional details as they become available.

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