iPhone OS 3.0 to Provide Much-Desired MMS Capabilities

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Date: Wednesday, May 6th, 2009, 10:03
Category: Opinion

3giphone.jpg
By Rachel Hoyer
So, you’ve just taken the world’s most adorable picture of your dog on your iPhone.
If you want to text it to your friends, you’re out of luck.
You’ll have to email it to them.
iPhone enthusiasts everywhere have bemoaned the lack of MMS support on the handset. MMS is the protocol which allows transmission of images in text messages. The current iPhone OS 2.2.1 software supports SMS, but not its MMS extension. SMS, or Short Messaging Service, is a communication protocol that enables text messaging between mobile devices. MMS, or Multimedia Messaging Service, is an extension of SMS that allows transmission of multimedia objects such as images, audio, video and rich text files within a text message. Both SMS and MMS are supported on a wide variety of mobile networks, including the 3G network used by iPhone. SMS and MMS technology are rapidly becoming obsolete due to widespread availability of the Internet on mobile devices via Wi-Fi, 3G and Apple Wireless technology. This may be the reason that Apple did not include MMS on previous iPhone software versions.
This begs the question: Why include SMS support, but not MMS support on iPhone OS 2.0? One possibility is that AT&T, the sole cell phone service provider for iPhone, pressured Apple into maintaining SMS text messaging support. Despite the advanced age of its technology, text messaging remains hugely popular among cell phone users. In addition, cell phone service providers such as AT&T rake in a ridiculously high profit margin on SMS text messaging services. But they make equal, if not more money, from selling ringtones and sending images delivered via MMS. Following the cell phone provider profits theory, it would be illogical to include SMS but not MMS. Another hypothesis: Apple did not want to deprive iPhone users of the highly convenient and popular SMS service, but assumed that MMS would not be missed given the ease of web access.
At present, when you try to send a picture on your iPhone, it is posted on a website. Then, a text message linking the page is sent to your selected recipients inviting them to visit the site to view the picture. While web browsing is a simple task on the iPhone, it is a problematic endeavor for many other types of cell phones. Although nearly all cell phones have MMS capability, typically their web browsers are both dodgy and expensive. Not to worry, iPhone users: Apple plans to release iPhone OS 3.0 in June which (along with a host of other improvements) will provide MMS support. The upgrade will be free for iPhone 3G owners and $9.99 for iPod Touch owners. Sadly, due to a hardware compatibility issue, older iPhone models are not upgradeable.
Now if you’ll excuse me, I have to go email my friends pictures of my dog in a football jersey.

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