Date: Wednesday, October 12th, 2016, 05:40
Category: Hardware, News, retail
It looks like Apple will need some new blood in its Mac product line to stop its decline in sales.
According to a new report from IDC, third-quarter PC shipments declined by 3.9 percent compared to the same quarter last year, but Mac shipments dropped by 13 percent. PC shipments totaled 68 million units.
Still, IDC had predicted worse sales across the industry and the numbers were about 3.2 percent ahead of IDC’s initial projections.
In the top five PC companies, fourth-placed Apple registered the largest decline, with the 13 percent drop in Mac shipments. Apple’s Mac sales totaled 5 million units during the quarter, declining from 5.76 million units in the same quarter a year ago.
At present, a number of Apple’s notebooks and desktops are due for an upgrade to Intel’s Skylake and Kaby Lake processors. That could grow Mac shipments. IDC’s numbers do not include detachable devices like the iPad Pro.
The rate of decline wasn’t as bad for Windows PCs makers, spurred by Windows 10 upgrades and back-to-school season shipments. HP closed in on Lenovo’s spot as the world’s top PC maker. Lenovo beat HP to become the world’s top PC maker in 2013, but HP is looking to regain the crown.
Across the board, Lenovo’s shipments totaled 14.5 million units, declining by 3.2 percent, a 21.3 percent market share. HP’s unit shipments totaled 14.4 million units, growing by 3.3 percent, a 21.2 percent market share. Shipments for third-placed Dell went up by 6.2 percent to 10.8 million units, while PC shipments for fifth-placed Asus went up 5.2 percent to 4.7 million units.